Samaritaine wrapped in Paris for Paris m’Emballe holiday shopping experience  

From November 5 through January 6, Samaritaine celebrates the art of gifting with Paris m’Emballe, an immersive sensorial experience that celebrates the ribbon.

A luminous ribbon wraps the facade and sweeps through every corner of the store, from display windows to the majestic central staircase. Samaritaine’s emblematic peacock takes flight from the fifth floor fresco to follow the ribbon and officiate over holiday gift-wrapping. 

Special in-store experiences include a personalized Celine space, scented pop-ups and the much-awaited Giant Advent Calendar, featuring daily surprises from the iconic brands at Samaritaine. The department store has also opened a Packaging Studio this year in collaboration with Impression Originale, where visitors can learn calligraphy techniques and the art of gift wrapping. 

Celebrating the magic of Christmas, visual artist Elsa Tomkowiak has created ribbon-themed installations in vibrant saturated colors, bringing visitors an unforgettable and joyful sensory experience.