SEPHORiA 2025 highly anticipated beauty celebration arrives in Shanghai
Published on 09.17.2025 • 2 MINUTES- Selective Retailing
Sephora announced its 2025 global tour with the return of its iconic beauty celebration SEPHORiA.
Starting with Shanghai as its first and only stop in Asia, the event offered an immersive experience to its Chinese local community from September 12 to 14, 2025.
Each stop of the SEPHORiA 2025 global journey brought its own local flavors, starting with the creation of China’s very own “Sephora Squad”. The beauty celebration unveiled a new dimension of beauty, introducing the latest trends and allowing its visitors to express themselves through brand activations. This stop in Shanghai enabled all the beauty fans to experience Sephora’s unique, playful and socially driven approach while creating lasting memories.
Xia Ding, Sephora Greater China Managing Director, underlined SEPHORiA’s impact on communities "This year, we’re transforming it into a vibrant “Makeup Land”, where diverse brands, cross-border styles and cultures fashion inspirations collide with endless creativity, embodying the spirit of innovation, authenticity and unity in beauty”.
