SIX ICONIC FRAGRANCES OF LVMH GROUP

Acqua Di Parma embodies Italian elegance and refinement. In 1916 the Maison launched its very first fragrance, the classic Colonia. Initially designed for personal use by Baron Carlo Magnani, it soon became a symbol of daring and innovation.

Today the Maison revisits this classic with an intense and modern twist, with Colonia II Profumo. Inspired by a century of tradition, this new creation captures all the emotion of the original fragrance, enhanced by the vitality of a sun-drenched Italy. From the very first notes the citrus stands out, with Italian bergamot, grapefruit, blood orange and petitgrain bigarade. However, the true show stopper is the introduction of a new ingredient: ylang-ylang, breathing a novel depth into the composition, making it more concentrated and intense. The aromatic heart notes are enhanced with rosemary and orange blossom leaves for an olfactory experience that plays out on several levels.

To indulge this close connection between its past and its future, Colonia II Profumo comes in its classic Art Deco bottle accompanied by a collection of lifestyle products. The Colonia Portami trunk, and the Posami perfume tray, designed entirely by hand and lined with yellow lambskin, offer an elegant and vibrant presentation for the fragrance collection. To complete the range, a candle holder and an accessories candle case made from cherry wood, Colonia Custodiscimi, nestle in a presentation case to showcase the Maison’s various fragrances.

Beyond the boundaries of perfumery, Miss Dior has achieved iconic status. Created in 1947 by Christian Dior himself and inspired by his cherished sister, Catherine Dior, Miss Dior is the Maison’s first fragrance, a true ode to the era, the spirit of the creator and his profoundly modern vision of fashion. The woman that the designer dubbed his “only daughter” has now found an heir who is up to the challenge: Francis Kurkdjian, Perfume Creation Director for theMaison, has created Miss Dior Essence.

The name of Miss Dior Essence conveys all the strength of its sillage, a forthright and bold emotion. Francis Kurkdjian pays homage to the free, sensual and daring femininity of Miss Dior, creating a subtle connection between women of the past and women of today. For this new interpretation he remained true to Arabian Jasmine, the Maison’s signature note, and combined a fruity and jammy bouquet, in a nod to the Provence-based history of Christian Dior.

He gambled on dense woody oak notes to create an essence with an intensity that’s soft, vibrant and entrancing. This olfactory half-light, between light and intensity, nestles in the mythical bottle designed with a hounds tooth motif and featuring the original Miss Dior bow, but black this time, tied cheekily but gracefully. Francis Kurkdjian offers Miss Dior eternal youth and a vibrant return to the essence of this iconic fragrance.

This fragrance has character because it was forged by fire. Behind this enigmatic name lies a production process that’s similar to goldsmithing. Baccarat Rouge 540 refers to the temperature at which clear crystal, blended with a 24-carat gold powder, takes on an incandescent red hue. Designed by Francis Kurkdjian, this creation is a living homage to Maison Baccarat, for its 250th anniversary.

Initially produced in 250 numbered editions, in just a year this fragrance became a worldwide phenomenon. Its mysterious, floral, amber-scented and woody sillage becomes addictive. It has become an integral part of the fragrance wardrobe of the Maison Francis Kurkdjian, alongside icons such as Aqua Universalis and OUD SatinMood.

Designed around “three auras” - mineral, fire and air - the fragrance reflects the elements in its composition:
The mineral aura with its amber-scented, dry woody notes of grey amber, is a nod to the crystal of the bottle.
The fire refers to the fusion at 540°C with a bold saffron and ethyl maltol accord.
And the air aura conveys airy notes of hedione with jasmine accents.

In 2025 Francis Kurkdjian put his mastery and expertise to work in fragrance extract. The air aura is enhanced with Jasmine Grandiflorum while the mineral aura is softened with a woody and musky accord. A precious liquid with heightened intensity, awakening the senses and continuing to stir them well after the first waft.

La Petite Robe Noire has been parading through the streets of Paris since 2012, with its sillage offering up notes of black cherry, almond and smoked tea embodying the free and elegant style of Parisian women.
This presence called for a bottle that could rival its reputation: the “inverted heart” bottle, a mythical showcase created in 1912. A true homage to Guerlain’s heritage.

La Petite Robe Noire never stands still, reinventing itself each season through exclusive creations. This year the Maison unveiled Honey Rose: a new limited edition composition, a true declaration of love to the honeybee, a founding symbol of Maison Guerlain since 1853. Two precious ingredients make up the heart of this creation: an extract of floral honey from the Maison’s own hives, and a Centifolia Rose Absolute cultivated just steps from there, at the Domaine du Mas des Sources in Provence, a natural environment where Guerlain strengthens the ties between perfumery and biodiversity. The Rose, queen of flowers, brings its vibrancy to this honeyed softness, sealing its heritage with the original fragrance.

With sweet and delicate notes, embodying the Parisian woman who perfectly marries awareness of the issues of our time with timeless elegance. La Petite Robe Noire embodies responsible luxury, reflecting the Maison’s eco-responsible commitment through its iconic #InTheNameOfBeauty campaign. La Petite Robe Noire, where urban elegance communes with nature.

In 2000, Kenzo pulled off a bold feat in creating a fragrance from a flower with no scent, the poppy, a symbol of resilience and ephemeral beauty able to bloom anywhere. Thus, Flower by Kenzo was born and became an iconic fragrance. Created by Master-Perfumer Alberto Morillas, this floral and powdery Eau de Parfum connects nature to the city. Its vibrant first notes of Pink Pepper reveal the sensuality of Damascena Rose, enveloped in Vanilla and White Musks.

The bottle, created by designer and sculptor Serge Manseau, draws inspiration from contemporary architecture. As slender as a skyscraper, it contains a bright red poppy, a symbol of nature that breaks out in the heart of cities. A true aesthetic breakthrough, this bottle exists in three sizes, illustrating the stages in a flower’s bloom. Its grainy white pack is reminiscent of city stone and its opening bears the Maison’s motto: “For a beautiful world.“

Flower by Kenzo also lives outside the bottle: the brand has invested significant capital with poetic performances that transform squares and avenues into poppy fields, blending art, nature and urban life.

The Maison has always been committed and places responsibility at the heart of its creative process. The Eau de Parfum contains 88% of ingredients of natural origin. The bottle is made from at least 15% recycled glass and the pack is made cardboard certified by FSC and from other controlled sources.
Since 2022, Kenzo Parfums has supported its ambassador Masami Charlotte Lavault, a Franco-Japanese flower farmer who advocates for the farming of local, seasonal and environmentally-friendly flowers.

Givenchy, Maison de l’audace. In 1952, Hubert de Givenchy broke out from the conventions of his time to offer Haute Couture collections imbued with both aristocratic elegance and relaxed chic. Freedom and sophistication as a legacy, this is what sets the Maison apart, continuing to resonate through each of its creations.

A few years later the designer created a fragrance designed exclusively for his friend Audrey Hepburn. When he asked her in 1957 for permission to market it, the actress apparently told him: “I forbid it!”. The fragrance’s name L’Interdit comes from this discussion. A fragrance as mythical as the story behind it, offering a taste of its boldness to women everywhere.

In 2018, L’Interdit reinvented itself but remained true to the visionary spirit of its founder. The Eau de Parfum is a fragrance with a bold scent signature: a white floral, sensual bouquet blending jasmine, orange blossom and tuberose, with a deep vetiver and patchouli accord that creates a distinctive sillage.

Each fragrance in the range is a composition that’s both deep and vibrant, designed as an invitation to embrace your own singularity. The actress Rooney Mara perfectly embodies the philosophy of L’Interdit: captivating and committed, she bestows her elegance on this fragrance that’s as precious as it is bewitching.