TAG Heuer and New Balance unveil exclusive TAG Heuer Connected Calibre E5 40MM x New Balance Edition
Published on 10.24.2025 • 2 MINUTES- Watches & Jewelry

TAG Heuer joins forces with New Balance for the special limited TAG Heuer Connected Calibre E5 40MM x New Balance Edition, paired with the TAG Heuer x New Balance FuelCell SC Elite v5 running shoe.
The fruit of a dialogue between athletic performance and iconic design, this collaboration unites two pioneering brands around a shared mindset combining precision, technology and style.
Designed for those who embrace running as a way of life and connoisseurs of exceptional objects, the TAG Heuer Connected Calibre E5 40MM x New Balance Edition stands out with its striking sleek aesthetic and advanced features. The digital dial boasts an exclusive design inspired by New Balance’s graphic codes, while the 40 mm satin-finished black titanium case expresses TAG Heuer’s signature technical elegance
Purposely built for athletes’ daily training, the watch incorporates state-of-the-art tracking features including precise measurements for pace, distance, and performance, with extended compatibility for the New Balance Run Club app. This meeting of Swiss watchmaking craft and the culture of running underlines the two brands’ shared commitment to encouraging an active and refined lifestyle.
Available in a limited run, the TAG Heuer Connected Calibre E5 40 MM x New Balance Edition embodies the spirit of innovation, performance and elegance that drives TAG Heuer’s collaborations.


