Hennessy and LeBron James unveil Hennessy V.S.O.P Limited Edition 

Hennessy has once again teamed with global icon LeBron James to present the Hennessy V.S.O.P Limited Edition by LeBron James.

This new collaboration deepens the creative partnership that kicked off in 2024 between the Maison and the athlete, centered around a common vision that brings together excellence, authenticity and sharing.  Inspired by LeBron’s energy and dynamic spirit, this new edition features a bold design with a vibrant orange bottle and the star’s signature “crowning” gesture, a symbol of elevation and leadership. 

The launch of the edition is accompanied by a global campaign “The Second Decision”, a playful nod to the famous 2010 interview that marked a turning point in his career. Reimagined with humor and a contemporary twist, the campaign spotlights LeBron’s personal connection to the collaboration and the communities it honors.  

“I’m proud to continue this partnership with Hennessy,” says LeBron James. “Our first collection was about a shared pursuit of excellence over time, and this new limited edition is the next chapter of that story.”