Tiffany & Co. celebrates grand opening of new Taikoo Li Sanlitun flagship in Beijing  

Tiffany & Co. continues to expand its presence in China with the opening of a new flagship store in Taikoo Li Sanlitun, Beijing.

This inauguration underlines the significance of the Chinese market for the Maison and exemplifies its dedication to offering experiences beyond traditional retail that combine creativity, art and savoir-faire.  

Designed by the MVRDV architectural firm, the store’s façade draws on the timeless beauty of Tiffany & Co., notably the section with luminous shades of blue. Crafted with recycled and locally manufactured materials, the building embodies theMaison’s commitment to conducting business responsibly and to contemporary design.  

Conceived as an experiential destination, the flagship store is a dialogue between heritage, craft and art. Visitors discover a journey punctuated by internationally-renowned artworks and references to the history of Tiffany & Co., showcasing the creative heritage of the Maison since its founding in New York in 1837.    

This new address reaffirms Tiffany & Co.’s commitment to expanding its presence in luxury capitals around the world and to offering immersive retail experiences matched to the expectations of an international clientele seeking both the magic of emotions and meaning.