Tiffany & Co. celebrates US Open 2025 with immersive pop-up

Tiffany & Co. returns to the USTA Billie Jean King National Tennis Center in New York with a reimagined pop-up featuring a new immersive design for its 2025 US Open.

For the third consecutive year, the House invites visitors to explore an immersive space that reflects its legacy of craft and love of sporting excellence. Located in the Fountain Plaza, the space features a captivating oversize Tiffany Blue® tennis ball and showcases the celebrated tournament’s trophies, crafted annually for nearly 40 years by master silversmiths at the Tiffany & Co. Holloware workshop in Cumberland, Rhode Island. 

Marking its debut this year is a one-of-a-kind HardWear by Tiffany tennis racket with nearly 5 total carats of diamonds on the front, paired with a 24k gold vermeil tennis ball set with nearly 7 carats of diamonds. This unique piece exemplifies Tiffany & Co.’s fusion of bold creativity and extraordinary jewelry savoir-faire. 

The pop-up also features an exclusive Tiffany & Co. & Meta AI experience, allowing guests to envision themselves as center court tennis stars and leave with a personalized digital takeaway.  

Tiffany & Co. once again has an on-court presence as well with a branded display for the Men’s and Women’s Singles, Doubles and Mixed Doubles Championship ceremonies.     

Located in the heart of the Fountain Plaza, the Tiffany & Co. US Open pop-up is open from August 18 to September 7.