Watches and Wonders 2026: LVMH watchmaking Maisons on the cusp of creativity 

Watches and Wonders 2026 in Geneva brings LVMH watchmaking Maisons— Bvlgari, Hublot, TAG Heuer, Zénith and L’Epée 1839 — a global showcase for their dynamism and diverse savoir-faire, spanning technical innovation, exquisite craftsmanship and contemporary creativity.    

Bvlgari: The Art of Shape - Octo Finissimo, Serpenti Studs, Gold & Steel 

Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, underlying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time. 

The Maison continues its exploration of ultra-thin engineering with new Octo Finissimo 37, followed by the new Serpenti Tubogas Studs Gold & Steel. 

Hublot: the Art of Fusion in motion  

Hublot once again asserts its disruptive approach by fusing luxury watchmaking, technical innovation and exceptional jewelry savoir-faire.    

The Maison celebrates its iconic Big Bang with new iterations, including the Big Bang Reloaded, which showcases the manufacture’s Unico in-house movement, revisited with a more expressive contemporary architecture. Hublot also pushes the boundaries of high jewelry with the Big Bang Impact One Million, a breathtaking demonstration of  technical mastery and stunning aesthetics, while the Big Bang Joyful Steel Purple explores a more emotive register through color and precious gemstones.     

TAG Heuer: a new generation of chronographs 

TAG Heuer celebrates its heritage of mastery in chronographs, unveiling a new generation of the Monaco, one if its most iconic models.  

Heritage meets innovation as the Maison unveils new in-house movements featuring a revolutionary architecture that redefines precision, reliability and resilience.  

This dynamic is embedded in TAG Heuer’s DNA, once again revealing an unbreakable bond with motorsport and a relentless pursuit of performance.   

ZENITH: Signature Precision at the Forefront 

ZENITH spotlights its unique legacy while unveiling additions to iconic collections.     

The CHRONOMASTER Sport expands with new iterations, highlighted by a skeletonized version that reveals the high-frequency El Primero 3600 movement capable of measuring one-tenth of a second. The Maison also introduces the ZENCLASP™, its new micro-adjustable fastening mechanism. The G.F.J. collection continues to honor the legendary Calibre 135 with limited editions that feature precise time setting, rare materials such as tantalum, and meticulous finishing. 

L’Epée 1839: time as art 

L’Epée 1839 confirms its distinctive position bridging timepieces and works of art, introducing two new creations.  

The Belly Tank Racer captures the spirit and aesthetic of time machines in a kinetic sculpture, while The Gekko draws inspiration from nature for an interactive and poetic approach to measuring time.  

A shared ambition: push the limits of horology    

Through their creations unveiled in Geneva, LVMH watchmaking Maisons assert a shared ambition: innovate, pass on exceptional savoir-faire, and introduce pioneering approaches to measuring time thanks to a resolutely contemporary vision of horology.