With the FORMULA 1® TAG HEUER GRAND PRIX DE MONACO 2025, LVMH and its Maisons are in pole position

Following the announcement of their 10-year global partnership with Formula 1® in January of this year, LVMH and its Maisons continue to mark the 2025 season.

The eighth leg in the championship, FORMULA 1 TAG HEUER GRAND PRIX DE MONACO 2025, took place from May 23-25 on the legendary Monte-Carlo street circuit.

For the first time since the inception of the iconic race in 1929, the Grand Prix de Monaco welcomes a title sponsor: TAG Heuer. The LVMH Group’s Swiss luxury watchmaker becomes the first-ever title partner of the event. This partnership deepens the historic ties between TAG Heuer and the Principality, where the Maison has been present since 2011 as partner of the Automobile Club de Monaco. 

TAG Heuer lights up 82nd edition of the legendary race, the FORMULA 1® TAG HEUER GRAND PRIX DE MONACO 2025  

Throughout the weekend, TAG Heuer welcomed its community of partners, ambassadors and guests aboard the yacht Le Bougainville, which became the epicenter of the festivities. They included actor Patrick Dempsey, Oracle Red Bull Racing team drivers Max Verstappen and Yuki Tsunoda, as well as international talents and celebrities such as Lola Young, Naomi Campbell and Kavinsky, who put on exclusive performances in the heart of the principality. 

“This moment is a reflection of everything TAG Heuer stands for – racing, creativity, precision and the people who drive us forward. We’re back this year, and we are proud to share this energy with the Principality, our partners, and the entire TAG Heuer family,” said Antoine Pin, CEO of TAG Heuer. 

To mark this historic edition, TAG Heuer unveiled three exceptional new timepieces that honor the legacy of Monaco and the technical innovation that infuses the watchmaker’s DNA. The TAG Heuer Monaco Chronograph x Gulf pays homage to the film Le Mans starring Steve McQueen, while the TAG Heuer Monaco Chronograph Stopwatch is inspired by 1970s racing instruments, and the TAG Heuer Monaco Split-Seconds Chronograph is one of the most complex and lightweight split-seconds chronographs ever produced.   

Against a backdrop of adrenaline-charged competitive spirit, Riviera glamour and watchmaking excellence, TAG Heuer boldly reaffirms its intimate links with the world of motorsport.   

Louis Vuitton showcases creative spirit on race track and unveils bespoke Trophy Trunk in tribute to the Monaco flag 

For the fifth consecutive year, Louis Vuitton presented a bespoke Trophy Trunk at the FORMULA 1® TAG HEUER GRAND PRIX DE MONACO 2025, joined by a new, specially-designed signature for on-track signage.  

Embodying both speed and precision, the new Louis Vuitton signature brings dynamic and creative graphic form to the on-track signage at the iconic Monte-Carlo circuit. This high profile at the championship confirms once again that “Victory Travels in Louis Vuitton”. 

From workshop to racetrack, fashion and sports share the same spirit of teamwork, an unyielding drive for precision, and inventive creativity. Here, Formula 1® teams echo Louis Vuitton ateliers. This shared spirit is also embodied in the bespoke Trophy Trunk that was handcrafted at the Louis Vuitton workshop in Asnières, France. Covered in the Maison’s famous Monogram canvas – adorned in red for the first time – the trunk features an iconic V for both “Victory” and “Vuitton”, in a red and white colorway in tribute to the Monaco flag.  

Moët & Chandon honors its racing heritage with the exclusive reveal of iconic Formula 1 Jeroboams at the FORMULA 1® TAG HEUER GRAND PRIX DE MONACO 2025 

For the first time at the heart of the FORMULA 1 TAG HEUER GRAND PRIX DE MONACO 2025, Moët & Chandon unveiled a once-secret collection of 9 historic Formula 1 Jeroboams, carefully preserved in the Maison’s private archives. These iconic artefacts – symbols of victory, celebration, and racing legend were showcased in the Cool Down Room, transformed for the occasion into a museum-like space. This exclusive display offered an unprecedented glimpse into the shared legacy of Formula 1 and Moët & Chandon. 

Each Jeroboam is a heartfelt homage to celebration - each of them carries a story- a testament to time, the memory of a remarkable celebration - the ultimate communion of athletes, fans, and loved ones. A moment of shared joy, a lasting symbol of what unites us: the passion for sport, the pride of achievement, and the power of collective emotion. 

The 2025 Moët & Chandon Celebratory Jeroboam embodies the emotional legacy of victory - a meaningful continuation of a tradition that transcends generations. While the Jeroboam has evolved, its soul remains vibrant, celebratory, and timeless.