LVMH’s commitment to teaching young people about art

Art & Culture

Atelier Pop Up n°2 _ Les puzzles à dessiner © Ensaders

Since 1997, LVMH has been striving to allow young audiences to discover art through educational projects based on art awareness through training the eye to seek out beauty.

In 1997, at the instigation of Bernard Arnault, who wanted to give an educational aspect to the exhibitions to Group sponsors, LVMH created the LVMH Discovery and Learning Classes: a specific educational program offered to several dozen classes, for children aged 6 to 11.

On the day that the exhibitions are closed to the public, the designated institution opens its doors especially for the children attending the LVMH Classes. Throughout their visit, the children are encouraged to look closely at around a dozen works of art, which are specially chosen to develop their understanding of an artist’s universe and of key artistic concepts such as color and composition. The next step is devoted to experimentation using the knowledge gained: immersed in the artist’s universe, the children attend a workshop to experience the creative approach they have just discovered for themselves.

The Fondation Louis Vuitton goes on nurturing this approach by developing various introductory programs for young people and their families, or as part of a campaign for schools. A recreational and sensitive approach is presented to children from the age of three in workshops designed specially for them: floating compositions, games of light or “Archi Moi“, an application for budding architects…

Special attention is given to school groups: with specific time slots allocated to them outside public opening hours, classes can discover the Fondation Louis Vuitton at their leisure, from a more specific angle. With the help of their guide, they discover the different areas in the building, the story of its construction and its creation through the “Promenade architecturale” program. More in-depth discovery of the exceptional collection of modern and contemporary art continues as the young people learn more about the universe of internationally renowned artists.

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