Explore the original creations, innovations and landmark events that have made the LVMH group what it is.
The Sauvage family acquires Château d’Yquem and transforms it into a wine estate. From generation to generation, it builds upon the reputation of this exceptional vineyard.
At the instigation of Nicolas Ruinart, the first ever champagne House is founded, which still bears his name today.
Marie-Etienne Nitot founds Chaumet, a Maison which still continues to nurture Parisian jewelry-making savoir-faire.
By creating the riddling table that would go on to facilitate the disgorgement of deposits after fermentation, Barbe Nicole Clicquot Ponsardin revolutionizes the champagne world and paves the way for success in the commercialization of champagne.
Loewe is founded in Madrid. Since then, the Maison has been artfully perpetuating its savoir-faire: from the selection of the finest leathers to the creation of iconic pieces of leather goods and ready-to-wear.
By establishing Le Bon Marché, Aristide and Marguerite Boucicaut creates the concept of the department store.
Focused on its international customers since the very beginning, Hennessy ships its cognac to China for the very first time.
Louis Vuitton founds his House in Paris.
Created by Aimé Guerlain, Jicky becomes the first fragrance in the world to use synthetic raw ingredients in its composition.
With his cask containing the equivalent of 200,000 bottles, Eugène Mercier, an avant-garde communicator, makes a big impact at the Paris World's Fair.
Alessandro Berluti founds the eponymous House. The Alessandro model pays tribute to the inimitable style that he established, the epitome of timeless elegance and visionary creativity.
Originally from Piedmont, Pietro Loro Piana establishes his wool House. Since then, the House has grown while managing to perpetuate its family values and craftsmanship, which have been passed down through six generations.
Considering fragrance to be the finishing touch for any outfit, the designer Christian Dior launches Miss Dior during the presentation of his first ready-to-wear collection, and in the process, creates the concept of overall luxury.
By asking Audrey Hepburn to pose for an advertisement of L'Interdit, Hubert de Givenchy makes his muse the very first ambassadress in the history of perfumery.
The snake is designated as the main symbol of Bulgari, giving rise to the iconic jewelry collection known as Serpenti.
Two American entrepreneurs create DFS, which is currently the world leader in the sale of luxury products to international travelers. In 1982, Andy Warhol designs the House's logo.
TAG Heuer revolutionizes the world of timepieces with the Monaco and its square case.
Zenith launches El Primero, a chronograph caliber with automatic winding. It remains the market leader today.
Crafted with only Chardonnay grapes grown on a single walled parcel spanning just 1.85 hectares in the heart of Champagne, the first Clos du Mesnil vintage by Krug is produced.
The merger between Moët Hennessy and Louis Vuitton produces LVMH, the world leader in luxury products.
Louis Vuitton opens its first store in Beijing, China, inside the prestigious Peninsula hotel.
LVMH founds a division focused on the environment.
LVMH commissions the artist Olivier Debré to create a stage curtain for the Shanghai Opera house.
Sephora launches sephora.com, one of the very first online shopping sites.
LVMH establishes its
Watches & Jewelry division.
A tribute to Christian Dior's love of flowers, J'adore becomes an iconic perfume as soon as it is launched.
LVMH opens its headquarters in New York, in a building designed by the architect Christian de Portzamparc, winner of the Pritzker prize.
The London-based LVMH House, a training center for Group leaders, opens its doors.
Hennessy, Parfums Christian Dior and Veuve Clicquot carry out their first carbon assessment (Bilan carbone®).
During the Expo 2005 in Aichi, Louis Vuitton exhibits a pavilion of salt, as a symbol of its commitment to protecting the environment.
The Watches & Jewelry division becomes a member of the Responsible Jewellery Council (RJC).
As a tribute to its bond with the United States, Moët & Chandon lights up the Statue of Liberty to mark its 120th anniversary.
Fendi makes a big impact by organizing a fashion show on the Great Wall of China.
LVMH lends its support to the Picasso and the Masters exhibition in Paris.
Nowness is founded, a digital platform that creates exclusive content for fashion, art and culture.
Right from its launch, the Luggage bag by
Céline naturally becomes
an essential item.
LVMH is a partner to the French Pavilion during Expo 2010 in Shanghai.
LVMH joins forces with the prestigious Central Saint Martins in a partnership through which the Group commits to welcoming students from the school to its Houses and distributing study grants.
Château Cheval Blanc opens its new ultra-modern winery, the work of architect Christian de Portzamparc.
LVMH launches the first edition of its Journées Particulières
and opens the doors of its Houses to the general public.
Unveiled during the first fashion show by designers
Humberto Leon and Carol Lim for Kenzo,
the tiger instantly becomes an icon
of the House.
LVMH launches the LVMH Prize for Young Fashion Designers, which spotlights the talents of a new generation of designers.
LVMH opens Hélios, its new Perfumes and Cosmetics research center in France, inside a building certified as being of High Environmental Quality (HQE).
With his Balloon Venus, Jeff Koons designs the gift set for Dom Pérignon Rosé Vintage 2003.
LVMH opens its second Cheval Blanc hotel on the island of Randheli,
in the heart of the Maldives archipelago.
In Paris, LVMH inaugurates the Fondation Louis Vuitton, an exhibition space designed by the architect Frank Gehry to house contemporary art.
LVMH launches the Institut des Métiers d'Excellence, a vocational training program that allows the Group to pass on unique skills and savoir-faire to new generations.
Designed by French architect Christian de Portzamparc, the new Dior flagship in Seoul is a striking and spectacular expression of iconic Dior codes.
Berluti has inaugurated a new shoes and leather goods manufacturing facility in Ferrare, in northern Italy. Spanning over 8,000 square meters, the new production unit will support Berluti’s expansion.
La Fondation Louis Vuitton crée l’événement avec l’exposition Icônes de l’art moderne. La Collection Chtchoukine qui rassemble, pour la première fois depuis sa séparation en 1948 entre le Musée Pouchkine de Moscou et le Musée de l’Ermitage à Saint Pétersbourg, les chefs d’œuvre de l’exceptionnelle collection de Sergueï Chtchoukine.
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