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Givenchy Parfums
Givenchy Parfums
Inspired by its heritage, Parfums Givenchy expresses a free and resolutely contemporary vision of elegance encapsulated in two words: Fearless Classic. Fragrance creations by the Maison celebrate uniqueness and proclaim creative freedom.
Creation date: 1957
Chief Executive Officer: Romain Spitzer
Head office: 77, rue Anatole France, 92300 Levallois-Perret - France
Website: www.givenchybeauty.com
Identity
For more than 60 years Parfums Givenchy has perpetuated the values of its founder, Hubert de Givenchy, releasing fragrances, makeup and skincare products that define free, assertive and bold women. From L’Interdit to Givenchy Gentleman, Parfums Givenchy fragrances embody the brand’s Fearless Classic vision, fusing genres and revealing unexpected twists. Inspired by the avant-garde spirit and sensuality of Givenchy Couture creations, Nicolas Degennes, Makeup and Colour Artistic Director since 1999, continues to reveal the inventiveness synonymous with Givenchy. With their innovative textures, vibrant colours and exquisite designs, products such as Le Rouge, Prisme Libre and Teint Couture elevate makeup to true luxury accessories.
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Created by Hubert de Givenchy in 1957 as a tribute to Audrey Hepburn, L'Interdit reinvented itself in 2018. A forbidden blend both dark and bright, this audacious Eau de Parfum is an invitation to transcend limits and elegantly embrace uniqueness. Rooney Mara, a captivating and engaged actress, embodies this powerfully unforgettable fragrance.
Insights
“Few brands can boast such a rich heritage: teams who are passionate about their Maison, the timeless appeal of iconic products. Plus there’s the unique style of the founder Hubert de Givenchy, both timeless and avant-garde. A subtle alchemy of audacity and heritage, summed up by the phrase Fearless Classic.”
Innovation
Parfums Givenchy anticipates expectations, always exploring new territories for expression. Givenchy Le MakeUp innovations, for example, are inspired by techniques used by Nicolas Degennes. One of these amazing creations is Rouge Interdit Marbré, which explores new ways to wear makeup. This philosophy is expressed in strong stances such as the hybrid formulations of L’Intemporel Blossom skincare range, or the unexpected use of black in cosmetics, from the rich, deep texture of Le Soin Noir to Rouge Interdit Vinyl Noir Révélateur, a black lipstick that reacts to the pH of the lips to create a different and unique red hue on every woman.
Outlook
Parfums Givenchy has been inspired by a holistic vision of beauty since its creation. L’Interdit, Live Irrésistible, Dahlia Divin… signature fragrances for women that embody the codes and history of the Maison. They are joined by a fast-growing range of fragrances for men, led by the success of Givenchy Gentleman since 2017. Parfums Givenchy is also enjoying robust development in makeup, a growth segment where it unveils a continuous array of innovative, striking products to amplify its international success.