Sephora

Sephora

Sephora Sephora

Always at the forefront of latest trends, Sephora’s unique shopping experience offers beauty clients across the world an unparalleled choice among premium brand perfumes and cosmetics.

Creation date: 1969
Chairman and CEO: Chris de Lapuente
Head office: 41, rue Ybry, 92576 Neuilly-Sur-Seine Cedex
Website: www.sephora.com

Identity

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.

The House provides a superior selection of quality products and always keeps pace with the latest trends.

The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.

With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.

At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

Sephora Collection Lip Stories © Sephora Collection

Icon

With 1,500 m² entirely devoted to diversity of choices, advice and exclusivity, the Sephora store on the Champs-Elysées in Paris has been a revered temple of beauty since it opened in 1995. With 300 brands and over 15,000 products, it provides a vast selection of on-trend products and innovative concepts, such as "beauty bars" to its customers.

Sephora Flagship on the Champs-Elysées © Yvan Matrat

Insights

Chris de Lapuente, Chairmain and CEO of Sephora © Yvan Matrat

“The Maison is untiring in its pursuit of everything that is new and exciting for the customer. The team’s enthusiasm and passion for beauty inspires the maison’s clients and is a hallmark of the brand to delight customers better than anyone else”

Innovation

Sephora is determined that its customers be able to shop without constraints, At Any Time, Any Where on Any Device (ATAWAD). The maison’s ATAWAD strategy is designed to ensure that clients enjoy surprise and delight across each and every touch point of the brand.

Sephora’s e-commerce strategy gives clients the latest and most powerful tools with which to explore the world of beauty.

At Sephora, the most powerful possible engagement with clients is a prerequisite of the house: on 34th street in New York, on the Champs Elysees in Paris, or on Nanjing Road in Shanghai, the stores are proud of their interactivity, giant screens that suggest new ideas and their mobile collection, all of which bring Sephora closer to the emotional core of its customers and their desires.

© Sephora

Outlook

Sephora is present in 34 countries with over 2,500 stores. Between 2011 and 2018 Sephora opened an additional 1000 stores and expanded into 11 new countries. The success of this expansion has been built upon Sephora’s exceptional recruitment strategy, which has built teams of extraordinarily high quality. In terms of Human Resources and CSR, Sephora’s focuses on motivating its talents, giving them the means to evolve and learn with pleasure. From Paris to Shanghai, Dubai to San Francisco, Sephora gathers the most loved beauty community, with the passion and energy of its teams as its most important asset.

Key figures

  • 39,000 Employees worldwide
  • More than 2,500 stores in the world by end of 2018
  • 15,000 products available