Hublot Hublot

In order to push back the limits of mastering time, the watchmaking House of Hublot has developed a brand of savoir-faire all of its own: the art of fusion.

Creation date: 1980
CEO: Ricardo Guadalupe
Head office: Chemin de la Vuarpillière 33, 1260 Nyon - Switzerland


“Be the first, be unique, be different”. This was the philosophy upon which Hublot built up an excellent reputation in just a few decades on the very competitive high-quality timepiece market. The focus is perfectly ingrained in the idea of the art of fusion, which Hublot has applied since 1980 when it designed its first case combining natural rubber and gold with a shape inspired by a ship’s porthole. When Jean-Claude Biver and Ricardo Guadalupe took the helm of the brand in 2004, and they made this art of fusion into a founding spirit that they deployed as they wished, combining traditional watchmaking savoir-faire with the most cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant and contemporary design, enjoyed international success. In its 14,000 m2 Manufacture on Lake Geneva in Switzerland, Hublot is constantly pushing back the boundaries of horological innovation.

Hublot Manufacture © Hublot


Entirely designed, manufactured and assembled in the Nyon Manufacture by Hublot micro-mechanics, engineers and watchmakers, Unico is a movement with a double coupling system visible from the dial side. Developed in 2009, its construction has been pushed to the extreme, retaining 330 components. A concentration of performance which maximizes its reliability and robustness.

Big Bang Unico King Gold Ceramic © Hublot


Ricardo Guadalupe, CEO of Hublot © Hublot

“We are not trying to break with the past; we are in fact paying tribute to it by combining the past with the future. The strength of Hublot lies in its ability to innovate.  A way of thinking that marches off the beaten track. At Hublot, we go straight to the consumer instead of waiting for the consumer to come to us.”


After several years of research, Hublot has created an actual “fusion” between pure gold and boron carbide (ceramic): an 18-carat gold alloy which is superior to traditional alloys in terms of hardness and resistance to scratches, while retaining the properties of ceramic and gold.  During the polishing phase, the untreated alloy loses its blackish color and takes on a unique gold shade, which explains its “Magic Gold” name. Exclusively produced in the Hublot Manufacture’s foundry, Magic Gold heralds a new era for precious metal alloys. In 2018, the Research & Development department succeeded in producing a particularly coveted material, namely brightly colored ceramics and, in this case, bright red ceramics.

Hublot’s foundry © Hublot


With a Manufacture in Nyon on the shores of Lake Geneva, Hublot possesses an ultra-high performance, high-tech production facility (which will double in size in 2015), focused on manufacturing Hublot watches and various manufactured movements such as the famous Unico chronograph, Meca-10 with a 10-day power reserve, tourbillons, minute repeaters and even the MP-05 La Ferrari, which has broken the world record with 50 days of power reserve. With its integrated foundry, Hublot also designates significant R&D resources for the development of new materials such as Magic Gold (the first scratch-proof 18k gold), carbon fiber, sapphire and bright colored ceramic. Commercially, the network of boutiques and authorized retailers has boomed along with the brand’s success, with a current total of over 90 boutiques in the most prestigious locations.

Key figures

  • 50 days, power reserve for the MP-05 La Ferrari
  • 14 000 sqm, surface area of the Hublot manufacture
  • 330 number of components in an unico movement

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