To constantly push the limits of mastering time, watchmaker Hublot has developed a unique savoir-faire all its own: the art of fusion.

Creation date: 1980
CEO: Ricardo Guadalupe
Head office: Chemin de la Vuarpillière 33, 1260 Nyon - Switzerland


“Be the first, be unique, be different”. This philosophy has enabled Hublot to gain a remarkable reputation for excellence in the space of just a few decades in the fiercely competitive high-quality timepiece market. This focus is perfectly embodied in the art of fusion that Hublot has constantly advanced since 1980, when it designed its first watch combining natural rubber and gold. In 2004, the brand made this art of fusion the cornerstone of a founding spirit, expressed in infinite variations with a blend of traditional watchmaking savoir-faire, cutting-edge technologies and unexpected materials. In 2005, the Big Bang collection, a chronograph with an elegant, contemporary design, enjoyed resounding international success. In its 14,000-square-meter Manufacture on Lake Geneva in Switzerland, Hublot is constantly pushing the boundaries of horological innovation.

Hublot Manufacture © Hublot


Entirely designed, manufactured and assembled in the Nyon Manufacture by Hublot micro-mechanics, engineers and watchmakers, Unico is a movement with a double coupling system visible from the dial side. Developed in 2009, its construction has been pushed to the extreme, retaining 330 components. A concentration of performance which maximizes its reliability and robustness.

Big Bang Unico King Gold Ceramic © Hublot


Ricardo Guadalupe, CEO of Hublot © Hublot

“We are not trying to break with the past; we are in fact paying tribute to it by combining the past with the future. The strength of Hublot lies in its ability to innovate.  A way of thinking that marches off the beaten track. At Hublot, we go straight to the consumer instead of waiting for the consumer to come to us.”


After several years of research, Hublot has created an actual “fusion” between pure gold and boron carbide (ceramic): an 18-carat gold alloy which is superior to traditional alloys in terms of hardness and resistance to scratches, while retaining the properties of ceramic and gold.  During the polishing phase, the untreated alloy loses its blackish color and takes on a unique gold shade, which explains its “Magic Gold” name. Exclusively produced in the Hublot Manufacture’s foundry, Magic Gold heralds a new era for precious metal alloys. In 2018, the Research & Development department succeeded in producing a particularly coveted material, namely brightly colored ceramics and, in this case, bright red ceramics. In 2018, the Research & Development department succeeded in producing a particularly coveted brightly colored ceramic material.

© Hublot
© Hublot


The Hublot Manufacture in Nyon on the shores of Lake Genevais an ultra-high performance, high-tech production facility dedicated to manufacturing Hublot watches and various inhouse movements such as the famous Unico chronograph, the Meca-10 with its 10-day power reserve, tourbillons, minute repeaters and the MP-05 La Ferrari, which has broken the world record with 50 days of power reserve. With its integrated foundry, Hublot also allocated significant R&D resources to the development of new materials such as Magic Gold – the first scratch-proof 18k gold – carbon fiber, sapphire and bright colored ceramics. Hublot’s network of boutiques and authorized retailers has expanded rapidly in step with the brand’s success and currently totals over 130 boutiques in prestigious locations.

Key figures

  • 2005 release of the Big Bang
  • 50 world record with 50 days of power reserve for the MP-05 La Ferrari Manufacture Piece
  • 330 number of components in an unico movement

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