Assistant Store Manager

  • Company: Fendi
  • Country / Region : Thailand
  • City : Bangkok Emporium
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 5 years
  • Reference No.: FEND02330
  • Date of publication: 2022.08.15


Sales Management and Business Development

  • Demonstrate sales leadership for staff by playing an active role on the selling floor
  • Continuously motivate sales team to meet assigned sales and productivity goals
  • Suggest in-store events and in-store incentives that will continue to grow customer base, with particular emphasis placed on building local market
  • Uphold excellent customer service standards and monitor staff performance to ensure that the service level is maintained
  • Provide recommendations and action plans in cooperation with the Retail Manager to develop sales for each product category and clientele
  • Be aware of local trading environment, market trends and its impact on our sales, including competitors’ trading activities and business strategy
  • Act as brand ambassador to strengthen/ build relationships and sales with VIP clientele, repeaters and new customers

Inventory Management

  • Ensure proper inventory mix matching to market needs and following Retail Manager instructions
  • Review merchandise assortment on a regular basis. Plan and take necessary steps to optimize stock level and stock mix to reflect sales, buying trends and customer demands.
  • Instruct and supervise staff in the correct execution of all company operating procedures, including merchandise receipt, pricing, counts and sales

Staff Management

  • Responsible for the calculation of commission and incentives for the sales team
  • Motivate, coordinate the work and coach the staff on “the floor” to achieve sales goals
  • Encourage and support the individual development of staff and communicate to Store Manager and SEAA Management staff suggestions and needs; encourage exchange of ideas and creativity
  • Promote and maintain harmonious staff relations
  • Identify individual and team trainings needs and communicate these needs to Retail Manager and SEAA Management
  • Supervise staff and enforce Company policies while adhering to proper procedures regarding disciplinary action
  • Ensure the proper management of staffing roster to provide appropriate store coverage
  • Coach and provide training to newly-joined staff

Administrative Management

  • Oversee all facets of store operation including billing, daily reconciliation reports, bank statements and sales reports to Retail Manager and SEAA Office
  • Take necessary actions to effectively control costs and ensure efficient operation in the store
  • Implement and support all security measures
  • Effective utilization of Retail Pro and its inventory management functions
  • Discuss with Store Manager to ensure appropriate assortment for the store
  • Provide monthly qualitative and quantitative business/ HR reports as stipulated by Retail Director and/ or SEAA office
  • Maintain good communication with the SEAA teams, mall office, related outside parties

Communication and Reporting

  • Inform Store Manager of decisions and procedures relating to business issues made at the store level
  • Inform Store Manager of changes relating to business and competition issues in the Shopping Mall
  • Obtain approval prior to implementation of new programs or procedures

Visual Merchandising

  • Ensure that Visual Merchandising is consistent with Company standards to maximize sales and merchandise turnover
  • Review in-store and window VM weekly in line with the given instructions
  • Work with the Retail Manager and Regional VM on installation of new window display and product launches


  • Minimum 5 - 7 years of related experience in retail/luxury industry
  • 2 years of managerial experience
  • Bachelor’s degree
  • Strong in commercial and customer service mindset
  • Outgoing, dependable, and pro- active team player
  • Good organizing and follow up skills
  • Excellent interpersonal, communication and networking skills
  • Ability to generate trust among both coworkers and clients
  • Result driven, capacity to implement all needed initiatives and demonstrate commercial creativity
  • Proficient in MS office, CRM and retail tools