Regional Retail Director, Northeast

  • Company: TAG Heuer
  • Country / Region : United States
  • City : Springfield
  • Business group: Watches & Jewellery
  • Contract type: Permanent Job
  • Function: Retail
  • Experience required: Minimum 10 years
  • Reference No.: TAGH01672
  • Date of publication: 2024.03.26



The Regional Director is responsible for the management of TAG Heuer Retail boutiques, TAG Heuer Franchise boutiques and TAG Heuer Outlets within their assigned region and will report into the Vice President of Retail. The Regional Director will be responsible for directly leading a multi-unit leadership team. The successful candidate will partner with corporate functions to support the region; including but not limited to the execution of business objectives with an oversight of overall market productivity, will maintain a focus on upholding brand image and prioritize overall talent development.


  • Defines strategies for maximizing sales and profits within the region
  • Strong team and talent development, this role will focus on the career development and retention of your team and succession planning
  • Has a vision of how to create loyalty to the TAG Heuer brand (development of high-end clientele and repeaters)
  • Understands and builds connections within the broader communities and markets
  • Collaborates to build viable marketing and event concepts
  • Brings 360 leadership skills every day
  • Negotiates and resolves conflicts with agility, empathy, and confidence
  • High level communication skills with team members, customers, and corporate support
  • Dedicated to meeting the expectations and requirements of internal and external clients


Retail Performance: Sales & Client Development

  • Drive traffic and conversion by emphasizing a clienteling culture to drive sales
  • Acts as an advocate of their respective region, making recommendations to best support all aspects of the retail business while working with corporate functions to set strategic objectives and vision for boutiques and outlets in the region to drive focus on client and commercial critical metrics
  • Lead and develop the retail and franchise teams to achieve business objectives
  • Partner with franchise boutique teams to ensure a consistent client journey and experience, maintain the service standards across all doors
  • Partner closely with Merchandising and Planning to ensure that all stores have the accurate product assortment and product availability to achieve their sales goals
  • Closely supervise and analyze sales performance in all stores
  • Develop and maintain client relationships to meet business goals
  • Further the use of Salesforce and CDC tools in prospecting and clienteling strategy in partnership with boutique and outlet managers
  • Ensure consistency with the overall customer experience across the network (selling ceremony, mystery shopping and NPS scores)
  • Drive business development to strengthen the relationship with existing and new client groups


Retail Operations:

  • Ensure internal control procedures are implemented and closely supervised
  • Work with the Retail Operations Manager and VP of Retail to develop, implement and supervise policies and procedures for the boutiques and outlets that are efficient and effective
  • Cegid training and support
  • End to end management of new store openings in partnership with Visual Merchandising, Retail Operations, HR, Finance, Merchandising and Planning and Training

Team Development & Human Resources Management:

  • Responsible for coordinating with Human Resources on all aspects of staffing for open store positions
  • Retain and develop talent both internally and externally, focusing on developing future leaders
  • Continued integration of RISE for overall performance management and development
  • Ensure TAG Heuer training and company initiatives are successfully implemented in the region


  • Ability to travel and work a flexible schedule (appx. 70% travel)
  • 8-10 years of luxury retail experience – ideally in a multi store environment
  • Ability to work in a collaborative environment, act as a brand ambassador
  • Success in coaching and leading by example – will spend store visits on the sales floor setting the expectation
  • Strong digital literacy
  • Strong leadership skills
  • Outstanding interpersonal skills and the ability to communicate effectively
  • Strong organizational skills
  • Experienced coaching and mentoring leadership

Equal Employment Opportunity


The Company provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Additional information

Employee benefits: At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.