Sales Analyst (LATAM, Caribbean, TR Americas)

  • Company: TAG Heuer
  • Country / Region : United States
  • City : Miami
  • Business group: Watches & Jewellery
  • Contract type: Permanent Job
  • Function: Merchandising
  • Experience required: Beginner
  • Reference No.: TAGH01743
  • Date of publication: 2024.05.28



Critical role ensuring LATAM/CARIBBEAN/TR AMERICAS sales & merchandising coordination with Miami office Sales Team and NJ Merchandising/Operation/Finance teams.

  • Provide business analysis and commercial reporting
  • Delivers actionable insights based on data analysis to improve business performance


 Business Analysis & Reporting

  • Analyzes large sets of data (sell-out, sell-in, stocks...) from multiple sources (WAS, partners’ reports, SAP extracts, COBI…) and thru various angles (by product, by market, channel, partner, type of ..) to interpret business performance
  • Prepares meaningful reporting to communicate the business performance to the local teams and management on time (weekly, monthly…)
  • Support in I presentations preparation for business reviews with senior management to provide business insights supporting the decision-making process
  • Reviews reporting with partners to ensure business evolves with business needs

Merchandising Coordination

  • Works with each markets manager on distribution clustering (Quarterly basis)
  • Analyzes various business data (historical sales, recent market trends, seasonality, demand drivers, new product launches, feedback from Sales & Marketing) to develop bottom-up forecast at the SKU level for each market (Travel Retail, Mexico, Brazil, Argentina, Colombia…) on a rolling 18-months span
  • Defines assortment/stock model by cluster in coordination with VP/Market managers and merchandising team
  • Collect/Consolidates and analyzes distribution inventory vs stock model target on a monthly basis
  • Weekly control of back orders and deliveries => Formalize warning to VP/Sales team when necessary

Sales Coordination

  • Analyzes/Optimizes and Formalizes ordering processes per market to improve speed to market
  • Assist Sales Managers in order consolidation, submission, and follow-up with NJ operation team
  • Coordinates CAPEX process from planification to instore execution in relationship with Sales and VM team
  • Implements and handles Selective Distribution Agreement HQ project
  • Ensures that Sales Force application is accurately updated by Sales team, works with NJ/HQ team on improvements axis for the area.

Database Management

  • Manages commercial databases (Sell-in, Sell-out, Stock, Customers, Point of Sales) including supervising their maintenance, analyzing the data, building reports, as well as developing procedures for users
  • Manages commercial applications (Warranty Activation System, Sales Forecasting Tool (APTOS),
  • SAP Business Analysis Tool…) ensuring data integrity


  • Bachelor or Master’s in Business Administration or International Commerce  preferred
  • 2+ years relevant analyst and demand planning experience
  • Previous experience with business intelligence software
  • Previous experience in a retail environment preferred
  • Spanish preferred
  • Proficiency with the MS Office Suite – particular emphasis on Excel and Access. Proficiency in database management and expert in data/information manipulation
  • Business acumen, with ability to identify and communicate insights from large data sets
  • Strong interpersonal skills to effectively work well with all collaborators
  • Ability to work independently with minimal direction
  • Ability to adeptly handle multiple projects simultaneously with strong attention to detail and follow- through


Employee benefits: At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws.  This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.