TAG Heuer - Communication Manager

  • Company: TAG Heuer
  • Country / Region : Japan
  • City : Tokyo
  • Business group: ウォッチ&ジュエリー
  • Contract type: 正社員
  • Function: コミュニケーション&イベント
  • Experience required: 3年以上
  • Reference No.: TAGH01747
  • Date of publication: 2024.06.03


  • Contribute to the sales growth by invigorating TAG Heuer global brand image and desirability through communications across all touch points: 1) AD/PR, 2) Branding Events (Media/Customers) in Japan. Adhere to TAG Heuer global strategy implemented in market.
  • Create TAG Heuer experiences through Branding events.
  • Ensure Brand visibility, elevate relevance through global and local sponsorships, and cultivate local influencers.

タグ・ホイヤーではPR/Media スタッフを募集しております。

(Main responsibility)

Paid Advertising/PR

  • Build local paid advertising/media strategy online and offline guaranteeing the best deployment of advertising investments on all touch points. Be the eyes, the ears and the voice for Global Media & Advertising strategy, manage the relationship with Media agencies to ensure qualitative Brand visibility. Innovate disruptive brand exposure on media.
  • Lead media campaigns for key launches. Own localization of Brand Ad, and key media coverages both print & digital tie-up, incl. Trade Ad (paid media and media tie-ups).
  • Analyze global media trends as well as local peculiarities, by monitoring competitors’ strategies in term of media investments and communications approaches, and understand media landscape and target behavior.
  • Promote Retail/Trade Fairs to support generate qualified traffic.
  • Own and distribute Spec Sheet to internal stakeholders, and partner with Training team for consistent product communications.
  • Be accountable for media budget, plan definition, implementation and reporting to HQ in a timely manner.

Branding Event

  • Develop Branding/Media event strategy in a partnership with key Marketing functions and external partners for qualitative TAG Heuer brand experience. Quality versus quantity.
  • Scout and choose the best suppliers for media and customer events.
  • Supervise the organization of spaces: creative set up, flow of invitees, products exhibition. Be a quick problem solver in the location, providing evidence of necessary changes, enhances etc.
  • Orchestrate all team efforts of internal/external stakeholders for events, and follow up the progress and results of the events for Retail, Operation & Merchandizing, CRM, Marketing, and VMD, own reporting.
  • Be accountable for events budgets and their ROI.

Sponsoring/Influencers Engagement

  • Define the PR plan for sponsoring/influencer activation.
  • Develop local influencers who aspire target audience, enhance TAG Heuer brand desirability. Create an organic influencer community of TAG Heuer fans in Japan.
  • Be accountable for consignment products for media and influencers, measure the investment, and report ROI.

Team Management

  • Train / coach staffs by delegation and leading by example.


Reporting Structure

Report to Marketing Director, TAG Heuer Japan


Working Relationship

- Marketing Team of TAG Heuer Japan
- Brand & Communication Team at TAG Heuer HQ
- Sales (Wholesale/Retail) Team of TAG Heuer Japan
- Customer Service & Logistics Centre and Shared Service Centre of LVMH Watches & Jewelry Japan
- LVMH media team
-Has authority on:
- PR & Communication Team


External Relations

- Media (Journalists and Publishers)
- Media agencies
- Event agencies
- Creative production (Photography / Video)


Development Opportunities

- Similar position of other LVMH Group companies
- Promotion to Marketing Director

Job Requirements

・University Graduate or equivalent proficiency

・Minimum 7 year experience in marketing communications experience in luxury brands, apparels or PR agency. Watch & Jewelry preferred.
・Digital PR experience through digital media or SNS
・Influencer marketing
・Good relationship with key editors/stylists
・Work experience in Foreign-affiliated company preferable

・Interpersonal savvy / Strong communication skills
・Professional writing skills for press release and other PR material
・Team worker
・Agility in fast-paced environment
・Business level of English
・Dealing with ambiguity
・Good knowledge of new customer touch points as well as conventional/digital media

Additional information

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you as we are looking for a highly motivated Communication Manager.