Brand Manager, Americas

  • Company: TAG Heuer
  • Country / Region : United States
  • City : New York
  • Business group: Watches & Jewellery
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: TAGH01750
  • Date of publication: 2024.06.07


The Brand Manager will partner with the Brand Director to support the development and execution of the Americas marketing strategy that delivers revenue growth and aligns with the global marketing vision. This role will be responsible for developing campaign briefs, collaborating with key stakeholders to deliver best-in-class and integrated marketing executions across channels, and leading short-term business needs while supporting the long-term Americas marketing strategy.

We seek a highly motivated individual with previous experience in brand marketing. The Brand Manager is part of the larger marketing team and will collaborate to develop retail and consumer-facing marketing activity to drive brand desirability and growth.


Main responsibilities:

  • Co-build and execute the TAG Heuer Americas marketing strategy
  • Work cross-functionally to implement go-to-market tactics across all touchpoints
  • Build campaign briefs in partnership with internal partners for external agencies
  • Proactively analyze consumer insights, data, competition, and business performance to identify new opportunities and optimize campaigns
  • Develop co-op marketing plans with internal and external partners
  • Conduct business analyses and post marketing campaign reviews
  • Build presentations for internal teams and external partners to communicate strategies
  • Support with budget forecasting and tracking on a monthly, quarterly, and annual basis
  • Communicate frequently with Commercial teams to ensure marketing plans support business needs and are implemented flawlessly
  • Collaborate with global marketing teams to ensure campaigns align with the Americas market
  • Coordinate and redefine team process to improve productivity
  • Support broader marketing initiatives including but not limited to VIC dinners, in-store events, and other brand events
  • Lead projects efficiently, by communicating effectively and meeting objectives


Reporting relationships:

  • Reports to Brand Director
  • Individual is part of the Americas marketing team working closely with media, events, finance, commercial, and HQ teams
  • Position will have significant interaction with senior management


Knowledge, skills & abilities:

  • Expertise in strategizing, developing, and delivering upon Marketing strategies to meet company objectives
  • Excellent communication and cross-functional relationship management skills working with Merchandising, Finance, Commercial, and HQ teams to ensure alignment across marketing initiatives
  • Strong analytical skills. You are proficient in analyzing, consolidating, and interpreting data from various sources
  • Experience managing budgets
  • Willingness to work hands-on—develop the strategy behind an initiative and implement it
  • Highly collaborative and organized, to excel in a fast-paced and demanding environment
  • Ability to prioritize multiple projects effectively to delivery timely and impactful results
  • Understanding of current marketing and luxury trends


Education and experience:

  • 5+ years Marketing experience is required
  • Bachelor’s degree in marketing, business, or related field
  • Ability to speak Spanish in a business environment preferred
  • Passion to drive top-line growth (short- and long-term) and think creatively
  • Experience working North America and/or LATAM
  • Advanced knowledge of Excel and PowerPoint
  • Ability to articulate and present ideas clearly to different levels of seniority


Employee benefits:

At our Maison, we offer a generous and comprehensive benefits package including medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401k, automatic employee contribution, employee assistance programs and more.

Equal Employment Opportunity:

Our Company values diversity and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.