Cover - Fendi

E-Commerce Manager

Published on 08.25.2025

Fendi

Reference: FEND04094

  • Place of employment :

    Shanghai, China

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 10 years

  • Work mode :

    Full Time

Position

MISSION STATEMENT

This role is responsible for developing and executing Greater China E-Commerce strategy, maximizing sales revenue, acquiring new clients, and ensuring a premium omnichannel customer experience in alignment with global brand standards.

MAIN RESPONSIBILITIES

1. Develop and Implement Localized E-Commerce Strategy  

- Create and execute effective strategies for the development and management of FENDI’s E-Commerce channels in Greater China.  

- Collaborate with global and cross-functional teams (Merchandising, Visual Merchandising, Digital Marketing, and Marketplace Operations) to drive business growth.

- Leverage consumer insights, competitor analysis, and market trends to define and optimize the e-commerce and merchandising strategy.

2. Data-Driven Business Analysis

- Utilize digital performance data to generate meaningful analyses, forecasts, and KPI reporting.

- Monitor and evaluate action effectiveness, track target achievement, and provide data-guided recommendations.

3. Online Merchandising & Assortment Planning

- Lead online product selection and assortment strategy in collaboration with the Merchandising team, based on user behavior and sales results.

- Optimize site merchandising, product highlighting, and user experience to enhance conversion.

4. Client Engagement & Services

- Develop and execute client engagement strategies through WeCom (1-to-1 and 1-to-many communication).  

- Optimize Client Service activities, monitor sales performance.

5. Product & Stock Management

- Oversee pricing, inventory, order processing, accounting, and fulfillment operations.

6. Global Collaboration & Reporting

- Serve as the key business contact for global e-commerce teams, providing clear market insights, aligned planning, and timely and accurate reporting.

7. Cross-Functional Collaboration

- Work closely with internal teams, agencies, and customer service to ensure premium online customer experiences—including content accuracy, visual excellence, and seamless user flows.

8. Performance Marketing Partnership

- Collaborate with Marketing/Digital teams to enhance performance advertising initiatives and drive high-quality traffic to e-commerce channels.

9. Omnichannel Business Development

- Act as a key stakeholder in omnichannel initiatives, supporting client data integration and stock sharing to enhance the seamless customer journey.

10. E-Commerce Functional Development  

- Partner with IT and Omnichannel Operations teams to define business requirements, oversee project execution from a business perspective, and conduct UAT to ensure timely launch of e-commerce functionalities.

Job responsibilities

STANDARD LEVEL OF COMPETENCIES

1.  Experience: At least 7 years of related working experience in Luxury / Fashion industry. 

2.  Education: Bachelor's or advanced degree holder in marketing / EC or related disciplines.

3.  Skills:

- E-Commerce operation (DTC & 3rd party) on-hands experience is MUST

- Influencing and interpersonal skills for driving results in cross-functional team setting

- Project management and reporting tools’ knowledge

- Proficient in Microsoft Office Excel, PowerPoint and E-Commerce IT tools

- Excellent command in written and spoken English

4.  Personality:

- Strong logic thinking, attention to details and strong customer-centric mindset

- Strong communication and teamwork

- Proactive and goal orientation

- Creativity and passionate

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear. In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.
Fendi’s first boutique in Via del Plebiscito, Rome (1926) © Courtesy of Fendi

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