Trade & Merchandising Specialist

Position

As a member of the Marketing Department in a context of business growth and transformation, you will play a key role in strengthening Guerlain’s brand presence and customer experience across the Portuguese market.

The position is focused on the execution of local trade marketing and visual merchandising initiatives, ensuring excellence and consistency across approximately 180 points of sale. You will coordinate retail activations, merchandising deployments, seasonal campaigns and key launches, while equipping the retail team with the tools and materials needed to maximize visibility, engagement and sell-out.

Job responsibilities

TRADE MARKETING

• Trade Activation Management: Coordinate and execute the local trade marketing plan across retailers, ensuring timely and high-quality implementation of all activations defined by the Marketing Director.
• Retail Network Support: Provide day-to-day support to the retail team and Beauty Consultants, ensuring they have the right tools, materials and visibility assets to maximize sell-out opportunities.
• POS Deployment: Oversee the deployment of POS materials and trade initiatives across approximately 180 points of sale in Portugal, ensuring consistency, visibility and execution excellence.
• Launch and Promotional Execution: Lead the in-store and out-of-store execution of key brand launches and commercial priorities, with strong focus on fragrance, skincare and makeup activations.
• Seasonal and Event Activations: Coordinate high-traffic seasonal campaigns and animations, including Christmas activations, engraving services and seasonal decoration, to elevate customer experience and drive engagement.
• Performance Monitoring: Track ROI and key KPIs of trade activations to evaluate effectiveness and support future decision-making.

VISUAL MERCHANDISING

• Planogram and POS Adaptation: Support the adaptation and implementation of planograms and visual merchandising guidelines across all retail environments, in line with global brand standards.
• Merchandising Implementation: Coordinate the full implementation of merchandising elements at POS, ensuring strong brand visibility and premium execution across all touchpoints.
• Supplier and Production Coordination: Manage suppliers and partners involved in the design, production and installation of merchandising materials and VM elements.
• Podium and Window Campaign Execution: Coordinate the rollout of podiums in shopping malls and national window campaigns across retailers, ensuring consistency and flawless execution.
• New Counter / Door Openings: Support the end-to-end merchandising implementation of new strategic openings, including Gold+ doors, ensuring alignment with brand image and commercial objectives.
• Local Events and Brand Visibility: Work cross-functionally to deliver local events, PR-driven activations and retail animations that strengthen brand presence and customer engagement.

Profile

• Bachelor’s Degree in Business Administration.
• At least 3 years of experience in Trade Marketing, retail activation coordination and visual merchandising.
• Strong execution skills, with the ability to manage multiple projects simultaneously and follow through with attention to detail.
• Hands-on, proactive and solution-oriented mindset.
• Collaborative approach and ability to work closely with marketing, retail and external suppliers.
• Fluent in Portuguese and English.
• Proficient in Microsoft Office 365.

Additional information

LVMH Beauty Iberia believes in every person’s unique talent and celebrates all singularities. Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.