Manager, Trade Marketing - Hennessy

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish. 

The Manager, Trade Marketing - Hennessy adapts the brand strategy into visibility & selling materials, creates brand programs, and acts as the liaison between the Brand Teams and the Field & Trade Marketing Lead.

 

Office/Loation: Hybrid 3x a week based out of NYC Office

Job responsibilities

Commercial Brand Guidelines and Programs

• Work closely with Brand teams to translate brand strategy and brand platforms into commercial brand standards & tactical guidelines, for both the on & off premise channels and at the subchannel
• Create core brand commercial program ideas & selling materials for: Off/On-premise activations, event/activation inspiration, mood boards, custom visibility and other needs at the moment of purchase.
• Create and update sell sheets/ selling materials for MH Sales and distributor sales reps to drive the business forward, including documents that: describe our heritage, craftsmanship, accolades, portfolio of products.
• Maintain Brand Assets on internal and external platforms (Most Relevant and Properly Named for Consistency)
• Engage and oversee 3^rd party agencies as needed to support with the ideation and creation of materials
• Lead all Weekly Status Calls with Brand, Procurement & Creative Agencies

 

POSM Management

• Create best in Class POSM through collaboration with Brand Team, Procurement & Creative Agencies
• Oversee POSM Budget, ensuring purchases and related costs fall within designated budget
• Work with Maison on Annual Commitments and Monthly Purchases
• Day to Day Management, Oversee POSM Images, Details, Allocations, Catalogs and Quarterly Scrapping Exercise

 

Internal Relationship Management  

• Collaborate closely with Brand team to translate latest brand strategies and positioning into commercial guidelines and program. Ensure that brand teams provide and roll out programs on a quarterly cadence, in line with the business needs.
• Collaborate and support Field Marketing team on program details and availability of materials, and support them with key initiatives including Maison and winemaker visits as needed.
• Collaborate closely with Customer Programming Leads to communicate brand guidelines and ensure subchannel playbooks and programs are in line with Brand strategy.
• Work with Consumer Insights to distill and incorporate consumer trends into selling materials.

Timeliness

• Manage Timeline targets & internal/external stakeholders to produce Program assets

Profile

Education 

• Bachelor’s degree or relevant industry experience required

 Professional Experience  

• 5+ years of marketing or creative marketing experience in the wines and spirits, consumer packaged goods, or retail industries
• Strong business/commercial strategy experience.  Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills
• Experience working within the beverage alcohol & three-tier system is a plus, but not required 
• Strong analytical skills with desire to work with information systems and digital platforms 
• Excellent planning and organization skills
• Clear written and verbal communication skills
• High level of organization/project management capabilities
• Project Management skills, cross-functional team player with a proactive mindset 

 

Capabilities 

• Deep understanding of brand strategy, priorities, and positioning to translate and uphold guidelines in the commercial organization 
• Able to deliver results and balance needs for both Brand Teams and Field Marketing / Commercial Sales Team
• Highly refined organizational skills and experience managing a substantial number of projects and details simultaneously
• Plans and prioritizes work to meet commitments aligned with organizational goals

Additional information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

 

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