Marketing Executive - Fragrance

Position

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Create Passionately

Craft together with joy

Excel for ultimate luxury

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

The Regional Marketing Fragrance team is part of Parfums Christian Dior Orient, based in Dubai, and is responsible for defining and implementing the fragrance strategy across 41 countries at the regional level.

Within the Marketing Fragrances team, the Marketing Executive role is responsible for marketing activities related to Haute Parfumerie and Signature Fragrances, proactively adapting global strategies to local markets.

As a Marketing Executive for the Fragrance category, you will assist the Fragrance Marketing Manager and contribute to implementing the Middle East Fragrance strategy in line with corporate guidelines and the brand image.

Job responsibilities

Your main assignments will be focused on:

Participating in the implementation of the marketing plans for the Middle East

• Adapt the central marketing plan for the region in accordance with market-requirements: product assortments, product knowledge, communication strategies through regular interactions with central product managers.
• Work with the merchandising team to update planograms
• Create strong 360 marketing plans for key launches
• Collaborate with cross functional teams to develop point of sales specific tools (leaflets, brochures, sales argumentary, animations thematics)
• Participate with the trade support plans: BC contest, training, teasing, newsletter, exclusive partnership with retailers
• Conduct comprehensive competitive analysis reports for the Fragrance category, encompassing both online and offline channels
• Provide actionable insights and recommendations to inform strategic decision-making and maintain competitive advantage in the market

Communication and Information Dissemination

• Prepare the required documents for each business review, within the deadlines fixed: cycle books, presentations, boards and mockups
• Update and communicate the product catalog with countries specificities, including new launches and discontinued products
• Manage the production and communication of regional launch newsletters, ensuring they encompass key updates, promotions, and relevant content

• Lead the forecasts processes

• Responsible for preparing forecast files based on central communication directives, aligning local marketing activities and regional strategy
• Participate, with the Fragrance Marketing Manager, in the forecast analysis for new launches
• Collaborate closely with the supply chain team to ensure timely arrival of all launch components
• Assist local markets in adjusting their forecasts based on sell-out data to meet their needs
• Communicate to the forecasts team the required information and exchange the same
• Participate to the basic forecast revision, and communicate regular updates to the forecast team on commercial lines evolution

Marketing Presentation

• Prepare and deliver compelling presentations during regional seminars and quarterly business reviews
• Adapt regional product launch presentations based on the distribution strategy and deliver them to retailers during strategic meetings

Elaborating on sell-in/sell-out analysis to follow up on their respective axis performances

• Monthly analysis
• Launches feedbacks
• Competitive reports
• Various other analysis

Profile

• Minimum of 2 years’ experience in a Marketing position, having a regional experience is a plus
• Strong knowledge and affinity with the Fragrance category
• Skilled in data analysis
• Proficient user of the MS Office package (powerpoint, excel, outlook)
• Fluent in English, French/ Arabic is a plus
• Excellent interpersonal skills and communication skills
• Creative, agile, innovative thinking and pro-active attitude
• Business Acumen: Knows how businesses work; knows the competition; is aware of how strategies and tactics work in the marketplace
• Adaptable and diligent: high priority on accuracy and adherence to timeframes

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.