The third edition of the LVMH Group’s “Les Journées Particulières” enjoyed an unprecedented number of guests when more than 145,000 visitors attended the unveiling of the savoir-faire and heritage of the group’s Maisons. The event permitted even greater numbers of the public than three years ago to go behind the scenes at the LVMH Maisons’ couture, leather goods, jewellery, watchmaking, perfume and wines & spirits venues, situated not only in Paris, Champagne, Bordeaux and Cognac but also in Italy, Switzerland, Spain, Poland and the United Kingdom.
In the 53 exceptional venues opened over three days especially for this occasion, the artisans of the LVMH Group Maisons were proud to show their savoir-faire to the public and to share their passion for their craft. Visitors were invited to appreciate the talent, passion and culture of excellence which motivates these women and men and to experience the vitality of these great artisanal traditions which enhance the global reputation of France and other European countries. The visits were enriched by masterclasses, workshops and animated activities over the three days. Some particularly special events were also brought by the public themselves, amongst them were a young man asking his girlfriend to marry him at Dom Pérignon’s Abbey d’ Hautvillers, and on a nostalgic visit to the Dior Atelier, a Dior couturier rediscovering a dress that she had made in 1956.
As part of the new collaboration between the LVMH Group and Facebook/Instagram, 12 talented young photographers covered the event with their images accumulating over 110,000 likes. At the same time, three live videos were filmed at Louis Vuitton, Krug and Nicholas Kirkwood and were watched by 25,000 people, Facebook also recorded a total of 30,000 interactions over the three days. Finally, the event’s official hashtag, #JPLVMH, has been seen by 25 million people.
Antoine Arnault, CEO of Berluti, said about the initiative: “Les Journées Particulières were once again an opportunity for the group to highlight the richness and diversity of creativity, craftsmanship and savoir-faire at its Maisons. They enabled us to demonstrate to the public both the beauty of these crafts and how essential they are for the world of tomorrow. I would like to warmly thank our artisans for having shared their passion with all of our visitors.”
Participants in the event were:
- In France : Christian Dior, Louis Vuitton, Berluti, Givenchy, Moynat, Guerlain, Chaumet, Fred, Thomas Pink, Hennessy, Moët & Chandon, Veuve Clicquot Ponsardin, Dom Pérignon, Krug, Ruinart, Château d’Yquem, Château Cheval Blanc, Clos des Lambrays, Le Bon Marché Rive Gauche, La Grande épicerie de Paris, La Fondation Louis Vuitton, Le Jardin d’Acclimatation.
- In Italy : Bulgari, Berluti, Fendi, Emilio Pucci, Louis Vuitton, Loro Piana, Acqua di Parma.
- In Switzerland : Hublot, Tag Heuer, Louis Vuitton.
- In Spain : Loewe, Bodega Numanthia.
- In the UK : Glenmorangie, De Beers Diamond Jewellers, LVMH House, Nowness, Nicholas Kirkwood, Thomas Pink.
- En Poland : Vodka Belvedere.