24 Sèvres unveils new campaign, “Where Fashion Comes to Life”

24 Sèvres is celebrating the new fall season with the release of a film entitled “Where Fashion Comes to Life”. Directed by the talented Nicolas Winding Refn, the campaign is an homage to women and freedom of expression through an elegant escapade that melds choreography and performance against the backdrop of Le Bon Marché, one of the great iconic fashion monuments, and the streets of Paris.

After the summer holidays, 24 Sèvres kicks off the new season with the release of a film by Nicolas Winding Refn (Drive, The Neon Demon), produced in collaboration with the agency Fred & Farid.

In this hypnotic production, Parisian style takes over the streets of the French capital as Parisiennes transform Le Bon Marché Rive Gauche and the city into a chic fashion runway. Choreographed by Nicolas Huchard (who works with Christine & the Queens), the performance celebrates individuality and femininity. 

Dior, Fendi, Prada, Givenchy and others are featured in this first ever multi-brand luxury campaign, starring dancers who wear looks by the most renowned names in fashion. The new campaign perfectly expresses 24 Sèvres’ unique vision of Parisian fashion. 


About 24 Sèvres
Launched in June 2017, 24 Sèvres is the new e-commerce experience offering the most Parisian selection of fashion available worldwide, inspired by Le Bon Marché Rive Gauche. 24 Sèvres brings together an expertly curated selection of highly desirable pieces from renowned houses, along with exclusive creations and emerging trends, accompanied by an unparalleled visual experience and premium service.