68 Champs-Elysées, the Guerlain jewel revisited

Perfumes & Cosmetics


Guerlain’s iconic boutique at 68 Champs-Elysées has reopened after more than a year of work. Take a guided tour of a mythic address on the world’s most beautiful avenue…

Since its founding in 1828, Maison Guerlain has always created truly exquisite stores that nurture privileged relations with customers and superbly showcase its products. The stunning store at 68, Avenue des Champs-Elysées in Paris opened in 1914, founding a myth that continues today.

The renovation of 68 Champs-Elysées was conceived by American architect Peter Marino, who masterfully melded the historic heritage of the location with contemporary elegance. The result is an invitation to discover or rediscover the rich universe of Guerlain fragrances, makeup and skincare, plus the Guerlain Beauty Institute.

Visitors stroll through iconic perfumes and new makeup creations all the way to the exclusive Orchidée Impériale skincare line, featured in a special alcove. The immersion continues with the Guerlain Beauty Institute for a soothing interlude. Perfume is the star at the top of the historic staircase with the new “perfume organ”, plus an amazing “gallery of mirrors” illuminated by four Baccarat chandeliers.

Maison Guerlain has also added surprises at this exceptional location. In addition to iconic products, the boutique offers exclusive creations like scented gloves, fans, scarves and tea. “Le 68” restaurant, helmed by Michelin star chef Guy Martin, draws inspiration from the “Guerlinades”, famous Guerlain scents such as Damascus rose, tonka bean or ylang-ylang. The menu was created in collaboration with Guerlain parfumeur Thierry Wasser.

History meets innovation as the new Guerlain boutique celebrates inimitable French art de vivre.