“Our position as a leader entails social and environmental responsibilities. We need to go further than simply meet standards,” affirms Bernard Arnault, Chairman and Chief Executive Officer of LVMH.
LVMH commitments are for the long-term and reflect concrete contributions to society, and to protecting the environment. From the launch of the initiative “Une Journée Pour Soi” with French charity Secours Populaire and the launch of a partnership with UNESCO’s “Man and Biosphere”, to the tenth anniversary of Bvlgari’s philanthropic partnership with Save The Children, LVMH and its Maisons multiplied initiatives with positive social and environmental impact throughout 2019.
Success for “Une Journée Pour Soi” (“A Day All Your Own”) initiative with French charity Secours Populaire
LVMH initiated a partnership with Secours Populaire in 2019 around a program for women living in vulnerable situations in six French cities. (Saint-Denis, Marseille, Roubaix, Paris, Reims and Carcassonne). “Une Journée Pour Soi” is designed to help the women regain self-confidence and move towards a better future, thanks to a three-part program: makeup workshops with makeup artists from LVMH Maisons Guerlain, Make Up For Ever and Sephora, photo shoots with professional photographers and guided cultural discovery tours (La Piscine-Musée d’Art et d’Industrie André Diligent in Roubaix, the Fondation Louis Vuitton in Paris, the Cité de Carcassonne, the Musée Regards de Provence in Marseille and the Maison Ruinart in Reims). During the first edition of “Une Journée Pour Soi”, 400 women were treated to a change for a few hours from their day-to-day challenges. To mark the success of this first edition, LVMH unveiled a book containing a selection of portraits and profiles of the women who took part in the events. All profits from the sale of the book are donated to Secours Populaire and will help raise awareness of the challenges faced by women, who are the primary segment of the population living in vulnerable situations in France. Underlining its long-term engagement with Secours Populaire, LVMH has already launched preparations for the 2020 edition of the operation.
Future LIFE Paris
Initiated more than 27 years ago, LVMH’s environmental policy has always constituted a strategic pillar to drive growth. This policy was formalized in 2012 with the launch of the comprehensive LIFE program, which the Group’s 75 Maisons have since 2015 integrated in their strategic planning. In 2016 LVMH further strengthened this policy, defining four objectives for 2020: improve the environmental performance of all its products, apply the highest standards for sourcing, improve key environmental performance indicators for all sites, and reduce CO2 emissions. To review this program and look ahead, Bernard Arnault welcomed executives from LVMH and its Maisons to the Future LIFE Paris event on September 25th at the Group’s headquarters. With 2020 just a few months away, the Future LIFE Paris event presented the Group’s achievements in the four priority areas of the LIFE 2020 program, along with concrete goals moving forward. LVMH also unveiled several new initiatives, including the Animal-based Raw Materials Sourcing Charter.
LVMH x MAB-UNESCO
On May 14, 2019, building on its longstanding commitments to biodiversity, LVMH teamed with UNESCO as a partner in the agency’s Man and Biosphere (MAB) intergovernmental scientific program, which aims to reduce biodiversity loss and address ecological, social and economic issues on a global scale. Within the scope of this partnership, the LVMH Group will be present alongside UNESCO at major international events in the next two years. This agenda includes the 15th meeting of the Conference of the Parties (COP15) to the Convention on Biological Diversity in November 2020 in Kunming, China. LVMH and the Group’s Maisons will also rely on UNESCO’s scientific expertise to advance their sustainable sourcing programs via its network of 686 biosphere reserves. At the same time, this partnership will facilitate the implementation of innovative solutions for natural and sustainable resource management and the identification of products and new markets centered on the quality and traceability of the materials used. In addition, LVMH will contribute to scientific research projects led by the MAB and will make selected infrastructure resources available to help establish pilot sites for conservation and responsible long-term protection of biodiversity.
On July 15, 2019, the LVMH Group concluded an agreement with Stella McCartney for a long-term partnership to accelerate the development of the Stella McCartney House, remaining faithful to its commitments to sustainable and ethical luxury fashion. Stella McCartney will also have a specific role within LVMH on sustainability issues. She spoke for the first time as a partner of LVMH at the Future LIFE Paris event. A pioneer in environmental responsibility for the fashion industry, spanning design to sourcing, Stella McCartney talked about the motivations behind her approach and her role as special advisor on sustainability to Bernard Arnault and members of the LVMH Executive Committee.
Ten years of philanthropic partnership between Bvlgari and Save the Children
Bvlgari celebrated ten years of philanthropic partnership with the charity Save the Children designed to bring hope to children living in vulnerable conditions around the world. Thanks to this partnership, more than 1.5 million children have been empowered to build a better future. The partnership has raised nearly €80 million, and 300 personalities have donated support for different initiatives since the launch in 2009. To celebrate the tenth anniversary, Bvlgari unveiled the #GiveHope campaign, featuring numerous personalities who posed for photographer Rankin. All wore the same creation by the high jewelry Maison, a silver and onyx pendant set with a red ruby. This latest jewel joins the sterling silver Save the Children collection, with a portion of sales donated directly to the charity. To mark their ten years of partnership, Bvlgari and Save the Children also inaugurated the first Punto Luce delle Arti center in early November. The Punto Luce, or “points of light”, are centers created by Save the Children in disadvantaged neighborhoods across Italy to help combat exclusion, poverty and school dropout rates.
Veuve Clicquot x Women
In 2019, Maison Veuve Clicquot announced its first international survey on female entrepreneurship, identifying preconceived notions and structural and psychological barriers that get in the way of women’s entrepreneurial ambitions. The results of the survey were presented at the Veuve Clicquot x Women event on June 11, 2019. Recognizing that models of successful women are also found beyond the world of business, Veuve Clicquot has rethought the ways it seeks to support women entrepreneurs with the creation of the Bold by Veuve Clicquot program. The program features high-profile events throughout the year around the world, revolving around the Bold Woman Award, previously known as the Business Woman Award (Prix Veuve Clicquot de la Femme d’Affaires), and the Bold Future Award, previously the Prix Clémentine. In November, the Veuve Clicquot Bold Woman Award was presented to Chrystèle Gimaret, Founder and CEO of Artupox International, and the Bold Future Award to Julie Chapon, Cofounder of Yuka. The Maison also inaugurated the Bold Champion Award, honoring a man who supports women leaders by heightening the visibility of their initiatives, presented to Frédéric Mion, President of Sciences Po.