© DR LVMH / © Benefit Cosmetics / © Stéphane Muratet
“Our position as a leader entails social and environmental responsibilities. We need to go further than simply meeting standards,” says Bernard Arnault, Chairman and Chief Executive Officer of LVMH. The LVMH Group acted on this vision throughout 2018 as it pursued commitments in a host of areas, from the launch of the We Care For Models website and the sixth edition of the Committed Companies Dinner, to the success of the LVMH Carbon Fund. Close-up on some of the social and environmental commitments that marked 2018 for LVMH.
Launch of the website We Care For Models
Following the creation of the Charter on Working Relations with Fashion Models and Their Well-being, prepared jointly with Kering, and the signature of the Charter by magazines Elle and Version Fémina, in February 2018 LVMH launched the website WeCareForModels.com. The site constitutes a fundamental component in the efforts initiated by the Charter to introduce greater responsibility, transparency and freedom in relations with fashion models. It reiterates the commitments made by the two groups to ensure the well-being of models and positive working relations, covering both fashion shows and photo shoots. WeCareForModels.com also provides useful information for models, best practices and advice from experts.
Fourth edition of Benefit Cosmetics “Bold is Beautiful” campaign
For the fourth consecutive year, Benefit Cosmetics donated 100% of proceeds from its Brow Bars to 37 charities that foster education, professional mentorship and access to wellness for women and girls. During the entire month of May 2018, 19 countries took part in this beauty for charity project, which has raised more than 9 million euros worldwide since its creation in 2015.
LVMH Carbon Fund meets 2018 goal
Created in 2016, the LVMH Carbon Fund is a pillar in the Group’s LIFE (LVMH Initiatives For the Environment) environmental policy, which has announced a 25% reduction in CO2 emissions by 2020 as one of its main objectives. Two years after its creation, the LVMH Carbon Fund reached its 2018 objective, raising 11.3 million euros in financing for 112 projects designed to control and reduce the Group’s greenhouse gas emissions. “The success of our Carbon Fund once again underlines the major and decisive commitment of LVMH management and all our teams to help protect the environment and combat climate change,” stated Antonio Belloni, LVMH Group Managing Director.
Second edition of LIFE in STORES
With the LIFE in STORES annual event, LVMH promotes environmental excellence by its Maisons, recognizing significant improvements in the energy performance of the Group’s retail spaces. Eight initiatives received a LIFE in STORES Award at this year’s ceremony: Celine (Miami, Design District) Louis Vuitton Vendôme (Paris), Loro Piana (New Bond Street, London), Guerlain Saint-Honoré (Paris), DFS (T Fondaco dei Tedeschi, Venice), Loewe (Puerto Banús, near Malaga), Sephora (Century City, near Los Angeles) and LED Sephora Europe. “The LIFE in STORES Awards are much more than simply prizes. They inspire a virtuous circle of continuous improvement by all the Group’s Maisons,” says Environment Director Sylvie Bénard.
Sixth LVMH “Committed Companies Dinner”
The sixth LVMH “Committed Companies Dinner” took place on December 5th at the Palais Brongniart in Paris. The annual event celebrates the commitment by the Group and its Maisons to supporting important social causes in partnership with non-profit organizations (UNICEF, Belle et Bien, Cancer@work, Ela, Epic Foundation, Esat l’Arche, Force Femmes, Kelina, Les Restos du Cœur, Les Virades de l’Espoir, Save the Children, Toutes à l’École and others). Ongoing actions throughout the year culminate with a fundraising dinner to support the fight against sickle cell anemia. LVMH and its Maisons help fund research to fight the disease and care for patients by supporting teams at Robert-Debré hospital in Paris.