© TAG Heuer
TAG Heuer once again went beyond the edge at the Watches & Wonders Geneva show on April 7, unveiling the Aquaracer Professional 300. The new luxury tool watch revisits the original classic with style and a bold, bright new look that is sure to win over lovers of stylish timepieces that are ready to meet any challenge with uncompromising elegance.
The collection counts seven references in two different case diameters, plus a sophisticated bracelet adjustment system. Six of the models are in stainless steel and the seventh in high-tech matte Grade 2 titanium. Each is equipped with a uni-directional rotating divers’ bezel with a ceramic insert, an engraved minutes scale, and markings filled with Super-LumiNova to maximize low-light visibility. The dials on the 36 mm models are engraved with the wave pattern introduced in 2019, while the 43 mm models have a dial engraved with horizontal lines with refined spacing. All the models feature an integrated metal bracelet equipped with a highly sophisticated precision adjustment system.
To cap the new collection, TAG Heuer dives back into a story that began in 1978 with the Heuer Ref. 844. With its superb performance, this famed diver’s watch was adopted by professional and recreational divers the world over, setting the standard for reliability in a diving watch and becoming a favorite among collectors.
To celebrate this legendary watch, TAG Heuer is releasing the Aquaracer Professional 300 Tribute to Ref. 844 in a limited-edition of just 844 pieces. To create this remarkable timepiece, TAG Heuer master watchmakers have combined a Grade 5 titanium case with visual elements from the legacy model, along with a black rubber strap with octagonal perforations to echo the design codes of the original.
All eight watches in the new collection are water-resistant to 300 meters and are powered by TAG Heuer’s Calibre 5 ultra-reliable Swiss-made, automatic mechanical movement.
TAG Heuer designers set out to create a bold, high-performance and ergonomic watch for divers that does not compromise on refinement. They worked with the six signature features of the Aquaracer collection, going beyond the edge to meet and indeed exceed the high expectations of today’s customers.
“TAG Heuer has been making bold, high-performance, stylish, luxury tool watches for more than four decades. The Aquaracer Professional 300 picks up a much-loved
story and moves it on to take our Aquaracer collection to a new level of performance. Pushing the limits, high functionality, a bold and unmistakable aesthetic, and the promise of going with you, even to the extremes – the Aquaracer Professional 300 is a watch that will take you beyond the edge,” said Frédéric Arnault, CEO of TAG Heuer
The Aquaracer Professional 300 collection begins a new chapter in TAG Heuer’s luxury tool watch story. Bold and refined with high performance, these are watches for a new generation of divers, adventurers and urban explorers who want to go beyond the edge. And this is just the beginning of the story…