Belvedere Vodka, the original Polish super premium vodka, has unveiled a collaboration with visual artist, musician and activist Laolu Senbanjo, who has designed a striking graphic bottle for the Maison, inspired by patterns and symbols from the Yoruba cultural heritage. Proceeds from the sale of the bottle will support the organization (RED) and the Global Fund to fight AIDS, which Belvedere Vodka has supported since 2010.
A prominent figure on the New York art scene, Laolu Senbanjo is known especially for his body paintings, which are featured in a clip from a song on Beyoncé’s album Lemonade. In addition to the pop diva, he has collaborated with artists such as Alicia Keys and Seun Kuti, has figured on the cover of the Washington Post and had feature portraits in the New York Times, Vogue and The Guardian, as well as on CNN and the BBC. While renowned for his body painting, Laolu’s mantra is “everything is my canvas” and he has worked on walls, sneakers, installations and more.
Laolu Senbanjo revisited the design of the Belvedere Vodka bottle, applying a texture that reacts to UV lights and drawing on “Afrosymetrics” design to express the pristine water and Polska rye used to make the vodka.
The collaboration was unveiled in conjunction with New York Fashion Week during an A-list event at the Whitney Museum of American Art.
Sales of the bottles – available in 70cl, 75cl, 1l and 1.75l sizes – will support the organization (RED) and the Global Fund to Fight AIDS during their missions in Africa.
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