Bulgari launches Scentsorial
an exclusive, out of the ordinary, olfactory experience

The Italian maison continues its immersion in technological innovation with the launch of its exclusive Scentsorial project, a revolutionary pioneer experience in which the guests will discover an olfactive masterpiece, revealing Bulgari’s desire to rub shoulders, always a little more, with new technologies.

Scentsorial gives each guest a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes. To discover Bvlgari Le Gemme Tygar fragrance, Bulgari created a unique exploration of human thoughts and emotions. If the experience has been revealed during the Tax-free fair in Cannes last year, it will open to the public from the 15^th to the 26^th of March 2023 inside the Dubaï Mall in the United Arab Emirates.

© ARR

Using a wearable device whose purpose is to measure their brainwaves, their micro-movements and their heartbeats, guests will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection. This olfactory jewel has been crafted by master perfumer Jacques Cavallier. The fragrance combines a bursting fresh grapefruit accord with a deep sophisticated ambrox®* accord. Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real time into generative downloadable collectibles, based on a specific personalized data.

With this innovation, Bulgari encapsulates what is at the core of a fragrance: an emotional journey, unique to everyone, creating the most intense long-lasting memory the senses can bring.