Building on the strong ties between LVMH and the Central Saint Martins, Bulgari has established a long-term collaboration with the school, supporting the creativity of students through a design competition.
LVMH has been a sponsor of Central Saint Martins (CSM) since 2011. CSM talents have consistently held prestigious positions within the group. Indeed, three current creative directors attended the celebrated design school – Phoebe Philo of Céline, Riccardo Tisci of Givenchy and Kim Jones at Louis Vuitton. What’s more, a good many graduates have joined the design studios of LVMH Houses. CSM students also have opportunities to take part in novel design competitions. Sephora, Loewe, Louis Vuitton, Marc Jacobs, Thomas Pink and now Bulgari have all invited students to work on projects as diverse as designing new uniforms, or designing and creating ecologically-friendly and sustainable products.
In 2014, three recent graduates were chosen for a competition to create a bag inspired by Bulgari’s codes. Each was asked to propose a new, fresh take on one of Bulgari’s iconic designs. After finalizing their project they then visited Bulgari’s ateliers in Florence to work with artisans and make prototypes of their creations. The three designs drew on Bulgari’s Italian identity to propose bags with exciting and bold new interpretations that embody the essence of the House.