For the past ten years Bvlgari has been engaged in a social solidarity initiative designed to bring hope to children living in vulnerable conditions around the world. In partnership with the charity Save the Children, the Roman Maison continues its engagement for youth with the launch of new initiatives.
In 2009, Bvlgari joined Save the Children to help vulnerable children around the world, primarily by bringing them access to education. The two partners are celebrating ten years of actions this year, during which more than 1.5 million young people have been empowered to build a better future. The partnership has raised nearly €80 million, and 300 personalities have donated support for different initiatives since the launch.
Bvlgari recently unveiled the #GiveHope campaign, featuring numerous personalities such as Lily Alridge, Ursula Corbero, Alicia Vikander, Michael Fassbender, Eva Green and many others who posed for photographer Rankin. All wore the same creation by the high jewelry Maison, a silver and onyx pendant set with a red ruby. This latest jewel joins the sterling silver Save the Children collection, from which a portion of sales is donated directly to the charity.
To mark their ten years of partnership, Bvlgari and Save the Children also inaugurated the first Punto Luce delle Arti center in early November. The Punto Luce, or “points of light”, are centers created by Save the Children in disadvantaged neighborhoods across Italy to help combat exclusion, poverty and school dropout rates. The first Punto Luce built in collaboration with Bvlgari taps into the power of art and creativity to help young people. At these safe spaces, children and teenagers can acquire knowledge and learn skills in cinema, photography and design.