Bvlgari embodies vision of responsible luxury with support for “Flower Gems of India” initiative alongside Firmenich and Jasmine Concrete
Perfumes & Cosmetics
·
© Bvlgari
Bvlgari has announced its partnership in the “Flower Gems of India” floriculture initiative in collaboration with perfume designer Firmenich and its Indian partner Jasmine Concrete, a specialist in the production of floral extracts for fragrances. The three-year pilot project will create a new jasmine farming model for 100 family-owned farms in two floricultural regions of India’s Tamil Nadu state.
Since its founding in Rome in 1884, Bvlgari’s success has always sprung from its bold vision, remarkable expertise and passion for the finest ingredients and materials. The Maison’s commitment to the “Flower Gems of India” floriculture project adds a new facet to a long-term strategy anchored in sustainable, ethical and responsible practices in every aspect of its business.
“Flower Gems of India” is being developed in collaboration with perfume designer Firmenich and Jasmine Concrete, India’s leading producer of floral extracts for fragrances. The project offers Indian farmers an alternative approach to jasmine production, leveraging permaculture principles such as soil restoration and water supply management to establish a farming model that improves the profits and well-being of farmers, as well as the quality of the flowers.
“It became important to us that we contribute to support the communities that enable us to create our masterpiece fragrances, and that we establish a sustainable approach to preserve and support the local economy. Like our jewels, our fragrances are crafted from nature’s finest gems and we are passionate about finding, sourcing, and wherever possible, supporting the production of these extraordinary ingredients,” says Jean-Christophe Babin, Chief Executive Officer of Bvlgari.
With the launch of “Flower Gems of India”, Bvlgari helps ensure a sustainable future for coming generations of traditional artisans and family farms, deepening its commitment to their social and economic well-being.