Bvlgari presents “Metamorphosis” for Milan Design Week
Watches & Jewelry
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© Bvlgari
Continuing its support for the arts, Bvlgari inaugurated the “Metamorphosis” exhibition on September 6 for the opening of Milan Design Week. Under Alba Cappellieri’s supervision, Director of the Museo del Gioiello in Vicenza’s Basilica Palladiana, Italy’s first jewellery museum, Bvlgari recounts the story of the celebrated snake, a symbol of metamorphosis and emblem of the Maison since the late 1940s. Four artists propose striking interpretations of the theme of metamorphosis in their personal creative language.
“Metamorphosis” describes the evolution of shapes and their continual change and is a fundamental concept in contemporary creativity, offering a compelling subject for creatives who transcend boundaries to continue evolving, growing and transforming. The exhibition took place in Milan at the Gallery of Modern Art and in the garden of the Bvlgari Hotel Milano. To help preserve the environment with a circular economy approach, all the installations were created with natural materials such as flowers, water and glass, and are designed for reuse.
Famed for his botanical sculptures, Azuma Makoto proposed two installations. His “Garden of Eden” is a copper tree with leaves crafted from plants and flowers, expressing metamorphosis through the changes of the natural elements in the sculpture. The living things change shape, color and smell as time passes. A second work at the Bvlgari hotel, “Golden Eden”, is an interpretation of the natural environment of Bvlgari’s Serpenti icon.
For “Lotus Oculus”, artist Daan Roosegaarde was inspired by Rome’s ancient Pantheon. The living artwork made from hundreds of light-sensitive flowers unfolds to create a play of light and movement.
Visual artist Ann Veronica Janssens presented “Gam Gam Gam”, a series of minimalist works that contrast with the sumptuous décor of the site where they are displayed. Her work is based on the optical effects of reflection, which produces continually changing impressions.
With “Shelter”, architect Vincent Van Duysen invites viewers into a contemplative space. The installation emerges from the wood floor to create a labyrinth covered with metallic tones. The opaque surface of the sculpture evokes the iconic design of Bvlgari Serpenti creations.
The 2021 edition of Milan Design Week took place both in person and virtually. The Serpenti Bulgari Hub platform will be enriched with exclusive content around the exhibition and its connections with the Serpenti universe.