Bvlgari presents “SerpentiForm” exhibition at Chengdu Museum, exploring the symbolism of the snake through art

Watches & Jewelry


Serpenti creations count among Bvlgari’s best-known jewelry pieces. Their enduring secret is the combination of precious stones with the evocative symbol of the snake. To pay tribute to this inspiring symbol Bvlgari conceived an exhibition called “SerpentiForm”, featured this year at the Chengdu Museum in China.

The snake is a powerful universal symbol that has inspired myriad interpretations in art. In the 1940s Bvlgari captured the expressive power of the snake, reinterpreting it in supple bracelet-watches that gracefully coil around the wrists of women. The pieces rapidly became an icon of the jewelry House’s bold creativity, inspiring new pieces that join the Serpenti collection. In jewelry form, the snake is elevated and celebrated, set with diamonds and precious gems.

© Bvlgari

To pay tribute to this motif and its boundless power to inspire, Bvlgari prepared the “SerpentiForm” exhibition, which explores the resonance of the snake as a symbol in art throughout history. From painting, design and fashion to the decorative arts and photography, the snake has sparked the creativity of great artists over the millennia. Among the countless interpretations, the snake becomes menacing in the painting Sin by Franz Von Stuck (1909), while Nikki de Saint Phalle decked it in joyful colors and rounded curves in her sculptures (2001).

© Bvlgari

The exhibition culminates with private collections from the Maison and some of the most precious Bvlgari Serpenti pieces, certain of them created specially for the “SerpentiForm” exhibition. Following its success in Rome in 2016 and Singapore and Tokyo in 2017, the exhibition was inaugurated in Chengdu by   Jean-Christophe Babin, Chairman and CEO of Bvlgari. The “SerpentiForm” exhibition runs until August 25, 2019 at the Chengdu Museum.