Laurie Procès, winner of the LVMH Young Talent prize at the Montfermeil Cultures and Creations fashion show in February 2017, presented her creations in Berlin at the Greenshowroom, an eco-fashion showcase organized in conjunction with Berlin Fashion Week. The event gave the young designer prestigious exposure.
LVMH sponsored the Montfermeil Cultures and Creation fashion show for the seventh consecutive year this past February. The annual event celebrates the diversity of emerging creative talents and opens up professional opportunities for young people.
The 2017 Young Talent Prize went to Laurie Procès, who was invited to present her creations at the Greenshowroom, which takes place in conjunction with Berlin Fashion Week. With support from LVMH, including a grant for purchasing materials and coaching from Group teams, the young designer showed three of her creations during a high-profile event on the international fashion calendar.
Among the previous winners, 2013 Young Talent Prize winner Anaïs Guille has since joined the Haute Couture atelier at Maison Dior, while Audiane Cojean, who won in 2015, is now a costume designer at the Opéra de Paris.