Creative label Mosaert sets up its Fabrique exclusively at Le Bon Marché Rive Gauche
Selective retailing
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Colorful creative label Mosaert welcomes spring at Le Bon Marché Rive Gauche. The Mosaert Fabrique is a fun fantasy factory that illustrates the production process behind a unisex capsule collection, along with home décor items. Take a trip into the world of Mosaert.
After Iris Apfel in 2016 and Loïc Prigent in 2017, Le Bon Marché Rive Gauche has invited the creative trio Mosaert to the iconic store. The Brussels-based Mosaert collective – Paul Van Haver aka Stromae, fashion designer Coralie Barbier and artistic director Luc Junior Tam – has crafted a fantastical pop-up store featuring its Capsule 5 collection.
Inspired by Art Deco and Art Nouveau, two 150-square-meter installations await visitors on the main floor of the store. Playing with industrial codes – factory pipes painted white with golden details, sales assistants wearing jumpsuits – the first installation on the rue de Babylone side features clothes parading on rails. The second on rue de Sèvres presents a video installation and a song created specially by Stromae for the launch of Capsule 5.
T-shirts, teddies and socks are decked out with arabesques, butterflies and plants typical of the Art Deco and Art Nouveau currents, updated with punchy colors to create graphic prints. For the first time, fashion wear is joined by home décor items with linen, cushions, crockery and even an armchair. Le Bon Marché has created a collection of its own inspired by Capsule 5 with a candle, notebook, tote bag and purse, plus iconic products from La Grande Epicerie reprising Mosaert prints.
Discover the installation and the collection at Le Bon Marché Rive Gauche until May 13.