A few weeks before the kick-off of the most followed football competition, Cristiano Ronaldo – one of the best players in the world – joined ranks of TAG Heuer’s illustrious ambassadors.
The signing is TAG Heuer’s first entry into the world of football. “It’s a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans,” declared TAG Heuer CEO Stéphane Linder. “Sports is part of our tradition because we share the same values: self-motivation and discipline, pushing one’s limits, never giving up.”
The two-time Ballon d’Or award winner and Real Madrid forward is set to be the captain of the Portugese team at the World Cup kicking-off in Brazil in June. The latest long-term partnership follows TAG Heuer’s long-established sporting traditions, which include engagement in Formula One, regatta racing and ski sports among others. Alongside Maria Sharapova, Jenson Button, Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA, Cristiano Ronaldo joins the group of world-renown sports personalities who currently represent the Swiss watchmaking House.