De Beers Diamond Jewellers unveils new home on Madison Avenue in New York

Watches & Jewelry


De Beers Diamond Jewellers has unveiled its new home on Madison Avenue in New York. Expertise and emotion meet in a space that showcases the House’s collections, inviting visitors to discover “the home of diamonds since 1888”.

De Beers Diamond Jewellers recently inaugurated its new home on Madison Avenue, one of the most desirable addresses in New York. Located in a townhouse in Manhattan’s Upper East Side, the new 200-square-meter space creates a warm, elegant and luminous atmosphere. The décor features etched glass, noble materials and specially designed statement furnishings, echoing the heritage of the House and inviting visitors to discover a truly exceptional experience.

© De Beers Diamond Jewellers

The store presents the complete collection of timeless creations by De Beers Diamond Jewellers. The ground floor is dedicated to high jewellery and exceptional solitaires, while bridal and wedding creations are found in a cozy salon on the first floor. Private rooms have been included to ensure a highly personalized shopping experience in an intimate setting. The bespoke “For you, Forever” service takes the client experience even further, letting clients choose their diamond, select the desired setting and have a diamond engagement ring individually crafted.

© De Beers Diamond Jewellers

At this exquisite address dedicated to the art of jewelry, De Beers Diamond Jewellers shares its passion and expertise with its clients, giving them a chance to look at diamonds with the eyes of an expert. Thanks to exclusive technology, De Beers Iris lets visitors discover the unique beauty of each diamond and fully appreciate the Fire, Life and Brilliance. Expertise meets emotion in this new destination for the most beautiful diamond jewelry.