Dior has released a fascinating podcast series called A.B.C.Dior, retracing the destiny of couturier Christian Dior and his Maison from 1947 to the present. In this fun and enchanting primer, each letter of the alphabet introduces a symbol with a wonderful story behind it.
Motivated by a desire to let women rediscover joy, elegance and beauty, French fashion house Dior became synonymous with exquisite fashion and luxury right from its creation in 1947, rapidly growing into a global success.
The audio stories in the A.B.C. Dior series explore the life of the couturier, his passions and meetings with charismatic personalities, his childhood in Granville, along with the creative energy and vision of his successors and the exceptional savoir-faire that continues to reinvent the Maison’s timeless codes.
The star, the lily-of-the-valley, the leopard print, the Lady Dior, the cannage motif… These symbols of Dior style that have marked the history of fashion are revealed through the Maison’s different universes, from haute couture and perfumes to jewelry. This heritage has been revisited thanks to the creative vision of the Artistic Directors who reinvent it with inimitable Dior audacity, magic and excellence. The podcast episodes are bursting with anecdotes, iconic creations, traditions and symbols.
The first two episodes of A.B.C.Dior explore the letters M and L: M for muguet, lily-of-the-valley in French, Monsieur Dior’s lucky flower, and L for leopard print an homage to Mizza Bricard, the couturier’s eternal muse.
Don’t miss this captivating journey through time with A.B.C. Dior: https://podcasts.dior-stories.com/