Dior Untold: New podcast series reveals story behind Parfums Christian Dior

Perfumes & Cosmetics


Summer is the perfect season to immerse yourself in the fascinating story behind Dior perfumes. Dior Untold, the new podcast series created by the Maison, takes listeners on a sumptuous journey of the senses to reveal the secrets behind Dior’s legendary fragrances. Travel back in time and across France to discover the people and places that inspired the creation of such iconic perfumes as Miss Dior and Diorissimo. Dior Untold is an acoustic stroll among the flowers that Christian Dior adored.


Dior Untold, the new podcast series created by the Maison, reveals the story behind Parfums Christian Dior in delightful detail. The famous fashion designer’s many and varied sources of inspiration for his perfumes result in a captivating story.

The series takes listeners on a journey through time and space, from Christian Dior’s hometown of Granville, which influenced his sense of aesthetics from an early age, to perfume capital Grasse and fashion capital Paris. Throughout his life, from the splendors of the Belle Époque and the austerity of Nazi occupation to the post-war renaissance initiated by his New Look collection, the designer lovingly nurtured the inspirations that contributed to the complexity of his perfumes.

The story begins back in 1954, on the flowery hills of Grasse, near the French Riviera. The designer liked to relax between collections at his property, Château de la Colle Noire, which he had planted with hectares of May roses, lavender and jasmine, as well as almond and olive trees and grapevines—both for his own personal pleasure and for the formulation of new fragrances. Accompanied by renowned perfumer Edmond Roudnitska, Monsieur Dior would breathe in the beauty of nature and listen to the lilting local accents of the flower pickers, while reflecting on his next creation.

This virtual voyage into the history of perfumes, and the flowers used to make them, is punctuated with poignant commentary from people who’ve played a key role in this adventure. Dior perfumer François Demachy, for example, provides a personal and poetic description of the subtleties involved in the House’s iconic fragrances, such as the green chypre in Miss Dior and the fresh scent of lily of the valley in Diorissimo.


The Dior Untold podcasts are available from www.dior.com, Spotify, Deezer, Apple Podcasts, YouTube, SoundCloud and Podcast Addict.