The LVMH Digital Annual Report features 2017 highlights at the Group and its Maisons in a unique 360° experience at the Fondation Louis Vuitton. An immersive itinerary gives visitors a look at key developments and invites them on a tour of four emblematic locations which illustrate LVMH’s success during the year.
The Fondation Louis Vuitton is the starting point for a captivating virtual experience with the new LVMH Digital Annual Report. Visitors can go from room to room to discover highlights of 2017 through digitally-enriched content.
The itinerary features virtual visits of four emblematic stores: the Maison Louis Vuitton Vendôme, the Dior boutique on avenue Montaigne, the recently opened Guerlain Parfumeur boutique on rue Saint-Honoré, and the Grande Epicerie de Paris Rive Droite. Some of the many developments that marked 2017 at LVMH and its Maisons.
This virtual experience was created in partnership with Diakse, a startup specializing in virtual reality e-boutiques. Selected to join the Atelier LVMH at Viva Technology in 2017 and a contender for the LVMH Innovation Award, Diakse is reinventing e-commerce by conceiving innovative and immersive experiences. By creating a 360° view of actual physical spaces, the startup enables visitors to remotely discover emblematic exclusive locations at LVMH, taking them on a personal journey for a memorable user experience.
The experience can become even more powerful by using a virtual headset.