Instantly recognizable by its octagonal shape, the Battistero is an emblem of Florence, a city with which Emilio Pucci has always had a close and special relationship. The Italian fashion house recently announced support for a second program to restore the external facades of the celebrated Baptistery, in partnership with the Opera Santa Maria del Fiore.
The history of Emilio Pucci is intimately linked to that of the Battistero, located just a few steps from the Pucci family palazzo. In 1957 the building became one of the iconic Italy-inspired map prints created by the founder, Marquis Emilio Pucci, who designed the House’s creations until the 1950s. In June 2014, the House reproduced the Battistero print on 2,000 square meters of fabric to wrap the scaffolding during renovation work, creating a striking work of street art. Pucci also provided financial support for the project.
With work scheduled to be completed in September 2015, Emilio Pucci is again stepping up with support through the SOS Battistero project, initiated by Laudomia Pucci, daughter of the founder and current CEO of the House. The original 1957 print inspired by the Baptistery has been recreated in a new exclusive blue and green palette. Proceeds from the sale of each scarf will help fund the final phase of the building’s renovation.