With the UEFA EURO 2016 in full swing in France, Hublot once again has a high profile at a major international football competition. Hublot CEO Ricardo Guadalupe talks about the Swiss watchmaker’s longstanding strategic ties with the world of football.
“Be first, be unique, be different.” Hublot definitely believes in its slogan when it comes to football. Recognizing that no luxury watch brand had partnered with the sport, Hublot began building ties with football in 2006. Initially the sponsor of the Swiss national team, Hublot gradually expanded its ties with major competitions, joining the Euro in 2008, the World Cup in 2014 and since 2015, the Champions League. This winning positioning has enabled Hublot to engage with millions of current and future customers.
Further expanding a presence in football with the UEFA EURO 2016 was a natural next step. During the competition in France in June and July among 24 national teams, Hublot is reaffirming its engagement, expressed in the “Hublot Loves Football” signature. Hublot generated major buzz ahead of the official start of the competition by organizing a once-in-a-lifetime match in the courtyard of the Palais Royal in Paris, with ten world football legends coached by two of the greatest players ever, Pelé and Diego Maradona. The historic match received huge coverage in print and TV media.
Hublot is also very much present on French pitches as Official Watch of the competition, worn on the wrists of all 18 UEFA EURO 2016 referees. The watchmaker designed the special Big Bang Unico Retrograde Chronograph UEFA EURO 2016™ especially for the event. What’s more, the referee board held up by the fourth official has been updated in the form of the iconic Hublot Big Bang watch.
Hublot has invited over 1,000 VIP customers, journalists and staff to experience the Euro and French art de vivre, confirming its position as the luxury watch brand that truly loves football!