Fred reinvents its Force 10 bracelets

Watches & Jewelry


Every year LVMH brands unveil exclusive new products that celebrate the summer season. Our 2015 tour features a different sun-drenched creation each week. Today, discover the new Force 10 bracelets from Fred.

The Force 10 bracelet has embodied the very soul of the jewelry house since its creation in 1966. Inspired by the oldest son of Fred Samuel, who created jewels made from braided marine cables for his wife, the Force 10 represents a natural simplicity and beauty while evoking Fred’s maritime heritage, marked by freedom and audacity. Now an icon, Force 10 can be personalized by combining different cables and clasps.

Fred has renewed this bespoke tradition this summer with a new series of personalized elements. Medium model bracelets in yellow, pink or white gold can now be totally or partially paved with diamonds to set off tanned wrists. Nine new bright colors ranging from turquoise blue to neon yellow enable hundreds of new Force 10 combinations. A classic revisited in infinite variations to match each individual style.