FRED is presenting a retrospective exhibition entitled “FRED, Joaillier Créateur depuis 1936” at the Palais de Tokyo in Paris until October 24. This immersive journey brings together nearly 450 iconic jewels and objects, along with 300 archive documents from the jeweler’s heritage, private collections and friends of the Maison, culminating a passionate quest inspired by a desire to share the secret’s of the Maison’s masterpieces.
FRED’s magnificent expertise and creations unfold throughout twelve themed rooms. The journey begins with the era of the famous Soleil d’Or, a yellow diamond of over 100 carats, displayed in public for the very first time. The visit continues with other emblematic pieces from the Maison, from precious stones and pearls to the celebrated gold and steel Force 10 bracelet, as well as Fredy’s figurines set with gold, pearls or multicolored gemstones. In an adjoining room, visitors also discover collaborations with artists such as Jean Cocteau or Georges Braque, as well as star turns by Fred creations on red carpets and at royal courts.
After opening with the Soleil d’Or yellow diamond, the retrospective closes with a look at the ultra-luxe world of exceptional pieces. Bathed in a quasi-celestial light are amazing treasures such as a diamond flower brooch set with diamonds and pink diamonds, or pearly marquetry evening bags, all revealing Fred’s bold creative freedom.
The exhibition also pays tribute to founder Fred Samuel with a moving “souvenir” album retracing his youth and initial steps in the world of jewelry. An eternal optimist and early member of the French Resistance, Fred Samuel embodied a philosophy shaped by joie de vivre, light and a smiling readiness to eschew convention that continues to inspire the Maison today.
In 2019, led by Chief Executive Officer Charles Leung and Valérie Samuel, Vice-President and Creative Director and granddaughter of the founder, FRED began delving into the jeweler’s archives. This research was accompanied by an initiative called “FRED cherche FRED”, seeking out unique pieces owned by individuals. It took nearly three years to put together this exhibition, curated by professor and jewelry historian Vanessa Cron, and Vincent Meylan, editor and author of numerous works on jewelry.
The exhibition is accompanied by an online version at www.fredexhibition.com.