“From New Look to New Wave”, Kim Jones fêtes fifth anniversary as Artistic Director with Dior Summer 2024 Men’s Show

Fashion & Leather Goods


Throughout his five-year tenure at Dior, Kim Jones has always celebrated “the silhouette, shape, technique and fabrication of the very highest order” in his collections. The Artistic Director appropriates the heritage of womenswear culture and applies it to menswear. The collection pays tribute to influences of Dior predecessors, from the cabochons of Monsieur Dior to the embroideries of Gianfranco Ferré or the textures of Marc Bohan, all imbued with new expressions. The tailleur reinvented by Yves Saint Laurent with its creative volumes is transmuted to relaxed masculine suiting and sweeping coats. British tailoring traditions meet the codes of haute couture tailleur for women. Dior codes travel through time, like cannage on knitwear, Saddles and satchels, or an abundance of tweed for summer ensembles. Polos in popping colors, leopard prints and fluorescent tinged eyewear impart a fanciful touch to luxury. Inspired by the iconic 1995 Lady Dior bag, shoes adopt a new circular logo on heavy-soled loafers. This “New Look to New Wave”, as Kim Jones dubbed the collection, also featured a reinterpretation of New Wave beanies by Stephen Jones. The caps are decorated with exquisite ‘Ronghua’ velvet flowers produced in China by master artisans who worked closely with the Dior Ateliers. A fusion of genres, styles, masculine-feminine and savoir-faire that firmly anchors creativity at the heart of Dior menswear.