Furiosa Fendi scent walks the wild side

Perfumes & Cosmetics


Fendi Perfumes has introduced a new carnal, rebellious feminine fragrance aptly named Furiosa. The scent is an ode to the untamed elegance of the House’s iconic furs.

Crafted by François Demachy, olfactory development director for LVMH Fragrance Brands, with nose Patty Hidalgo, Furiosa Fendi has a heart of violaciocca, a powerful and sensual spicy essence. The jewel-like bottle is the work of jewelry designer Delfina Dellettrez, introducing a new emblematic motif for the House, a golden mosaic pattern that evokes the hide of an imaginary wild animal.

The muse for Furiosa Fendi is Kasia Smutniak, an Italian at heart. In the campaign video for the fragrance, she walks through a Roman palace decorated with the new Furiosa ornament, wearing an elegant Fendi fur. Resolute and spontaneous, she embodies the complexity and power of the new fragrance.

Discover the video here