To celebrate the in-store arrival of Clare Waight Keller’s first Givenchy collections for women and men since she became Artistic Director of the Maison in May 2017, Givenchy flagships in Paris and Milan have been transformed into true Givenchy homes. The two flagships and the New York flagship are presenting exclusive previews of the collections ahead of their worldwide launch on March 5th.
Maison Givenchy has unveiled an exclusive scenography at two of its flagships and specially designed windows at a third to celebrate the in-store arrival of the spring-summer 2018 collections by Clare Waight Keller, Artistic Director of Givenchy women’s and men’s ready-to-wear and accessories and haute couture since May 2017.
Architecture, design, luxury, music, art and culture all come together at the flagships on Avenue Montaigne in Paris and Via Sant’Andrea in Milan. A classic wrought-iron gate at the main entrance evokes the façade of the original Givenchy building at 3 Avenue George V in Paris, while the interior design is inspired by an elegant Parisian townhouse. Ready-to-wear collections and new classics such as the GV3 handbag form a living tableau in spaces conceived as a private home. The windows of the Madison Avenue store in New York also reprise wrought-iron gate details.
Setting the tone of the collections, the intimate ambiance echoes the advertising campaign shot by Steven Meisel, melding the Givenchy heritage with Claire Waight Keller’s new vocabulary for the Maison. These ephemeral installations can be seen until March 6th.